Reddit is the single most under-used AEO channel for SMEs in 2026. ChatGPT cites Reddit threads constantly. Perplexity uses Reddit as a primary source for “best of” recommendations. Google AI Overviews increasingly pull Reddit answers into their summaries. If your brand is being discussed in relevant subreddits, you compound your AI search visibility faster than any other off-site channel. If it isn’t, you’re missing the highest-trust user-generated source the LLMs are reading. And yet most SMEs that try Reddit fail in their first week. They get banned. Or they get downvoted into invisibility. Or their posts get removed and their account flagged. The Reddit community has spent 15 years building defences against marketers trying to game the platform. Those defences work. The good news is that Reddit isn’t impossible. It’s just different. The SMEs that win on Reddit play a longer, more honest game than the ones that fail. This guide explains the rules nobody writes down, how to build t...
You’ve audited your AI search visibility. You’ve checked whether ChatGPT, Perplexity and Google AI Overviews mention your business when buyers ask category questions. Your name doesn’t come up. You’ve fixed the content. Direct-answer openings on every page. FAQ pages. Schema markup. Specific data with named sources. You’re doing the AEO work properly. And still ChatGPT doesn’t name you when buyers ask “who’s the best for X?” The reason isn’t your content. It’s your entity. ChatGPT and the other LLMs don’t trust your brand as a real, named, verifiable entity yet. The signals they use to identify trustworthy named entities aren’t strong enough. This is the GEO layer. Generative Engine Optimisation . The brand-level work that sits underneath AEO content work and determines whether your business gets named as an authoritative source. And the single biggest GEO signal an SME can build is a Wikipedia page or a strong Wikidata entry. This guide explains how LLMs identify trusted entities, wh...