Six months ago, producing a professional-looking marketing video took hours. You needed a script, a camera, editing software, and a decent amount of skill. That barrier kept a lot of bad content off the internet. Now, AI can generate a polished video in five minutes. Type a prompt. Pick a style. Done. You might think that is great news for small business marketing . And in some ways, it is. But here is the part nobody is talking about: when everyone can make a video in five minutes, the internet is about to be absolutely flooded with five-minute videos. Most of them will be forgettable. Many will be identical. And audiences are already getting very good at scrolling straight past them. The race to the bottom has officially begun. And the lazy marketer is going to lose it. What “Lazy Marketing” Actually Looks Like in 2026 Lazy marketing is not about effort. Some of the laziest marketing takes enormous effort to produce. Lazy marketing is about shortcuts that skip the thinking. It looks ...
200 Billion Views a Day. And Most Small Businesses Are Missing All of It. YouTube Shorts is generating over 200 billion views every single day. That is not a typo. Two hundred billion. Every day. It has more monthly users than TikTok. It has the highest engagement rate of any short-form video platform. And creators with fewer than 5,000 followers get an average of 2,600 views per Short — compared to just 660 on TikTok and 600 on Instagram Reels at the same follower count. Yet only 9% of small businesses use YouTube for marketing. That gap — between the opportunity and the uptake — is one of the biggest missed wins in small business marketing right now. And if you are not on YouTube Shorts yet, this is why you should be. What Are YouTube Shorts? YouTube Shorts are vertical, mobile-first videos up to 60 seconds long. They live on YouTube — the world’s second-largest search engine — and they are designed for fast consumption, high engagement, and broad reach. Think of them like TikTok or ...