Did you know that 46% of all Google searches have local intent? That’s nearly half of the internet’s inquiries coming from people actively looking for businesses like yours in their immediate vicinity. If your small business isn’t showing up prominently for these “near me” searches, you’re essentially invisible to a massive segment of your potential customer base. Imagine losing out on thousands of customers simply because your online presence isn’t optimized for local discovery. It’s time to stop leaving money on the table. For many small business owners, getting found locally feels like a mysterious, complex challenge. You might have a basic Google My Business profile, but you’re still not seeing the traffic and phone calls you expect. The truth is, local SEO has evolved far beyond just listing your address. To truly dominate local searches and capture the attention of ready-to-buy customers, you need an advanced strategy. This guide will walk you through ten p...
Are you struggling to find genuinely interested prospects without breaking the bank? Do your current Google Ads campaigns feel like a shot in the dark, hoping to hit the right audience? What if you could precisely target individuals actively researching products or services just like yours, before they even know your brand exists? Performance Max can feel like a black box, but with Custom Intent Audiences , it transforms into a lead generation powerhouse. Unlocking Lead Generation Potential: Why Custom Intent Audiences in Performance Max are a Game-Changer For small businesses, reaching ready-to-buy customers is vital. The synergy between Performance Max and Custom Intent Audiences enables precise, high-quality lead generation . Performance Max leverages Google’s machine learning to find converting customers across all channels. Custom Intent Audiences provide the crucial intelligence. Imagine telling Google, “Find people actively searching ‘best acco...