SF Digital Studios

Most small businesses don’t meet their optimisation score in the interface. They meet it on the phone. Someone from Google rings, friendly and genuinely helpful in tone, offering a free review of the account. Your score comes up early. It’s sitting at 68 per cent, and there’s a set of recommendations that would take it to 94. The suggestions sound reasonable. Add some broad match keywords . Raise the daily budget on the campaign that’s limited. Switch the bid strategy to something automated. Nobody’s lying to you. The person on the call may well believe every word. But it’s worth understanding what that number actually is before you agree to anything, because it isn’t the health check it sounds like. Your optimisation score measures how closely you follow Google’s advice. It does not measure how well your account performs. Those are very different things, and the gap between them is where a lot of small budgets quietly go. WHAT THE SCORE ACTUALLY MEASURES Google describes the optimis...