Microsoft owns LinkedIn. That single fact creates one of the most under-used B2B advertising opportunities of the last decade. Microsoft Ads is the only major paid search platform that lets you target buyers by their LinkedIn job title, their LinkedIn company and their LinkedIn industry directly inside the campaign settings. Google Ads can’t do this. Google doesn’t own LinkedIn and doesn’t have access to that data. So the buyers you’ve spent years trying to reach on Google through clumsy demographic proxies are sitting in plain sight on Microsoft Ads, identifiable by exact job title and exact company. Almost no SME B2B advertiser is using this. Most don’t know it exists. The ones who do are running ads at 30% to 50% lower CPCs than Google for the same buyer, against dramatically less competition. This guide explains how LinkedIn integration in Microsoft Ads actually works, when it’s the right channel for your business, and how to set it up properly. What Microsoft Ads Is And Why It M...
You’re Paying Per Click: Local Services Ads Charge Per Lead: Here Is Why Most Tradies Still Pick The Wrong One.
A plumber in Reading pays £4.20 every time someone clicks his Google Ad. Five clicks for £21 produce one inbound call. That call sometimes becomes a booked job. Sometimes it’s a tyre kicker. Either way the £21 is gone. A plumber in Slough pays £18 per lead through Google’s Local Services Ads . He doesn’t pay for clicks. He pays when a real homeowner contacts him with a real job. Five leads cost him £90. Four of them book the work. Same trade, same buyer behaviour, two completely different economics. The one paying per lead almost always wins. And yet most small tradies in the UK and US still run standard Google Search Ads instead. This guide explains what Local Services Ads actually are, how they differ from standard Google Ads, and how to decide which one fits your business. By the end, you will know whether you have been overpaying for two years. What Are Google Local Services Ads? Local Services Ads, or LSAs, are a separate Google Ads product for service-based local businesses. The...