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If you’re looking for a more creative way to advertise your business, then you should consider a YouTube video ad campaign. There are several ways you can advertise using YouTube and it’s a great way to reach out to a wider audience. YouTube Video Discovery Ads are just one example of how your potential customers can find out more about your product or brand. Small businesses should use a variety of methods to advertise online including  Google ads  and video discovery ads examples, this helps to keep content fresh and to engage with your audience. If you would like to learn more about  YouTube advertising , check out this video. Types of advertising on YouTube There are several types of advertising available on YouTube and depending on your goals, you can experiment with a range of formats. These include: Video Discovery Ads : These ads consist of a thumbnail image and a description. Masthead Ads : These are native video ads that appear in the YouTube home feed ...

Many small business owners aren’t exactly sure how much to charge for  Google Ads management . The pricing of Google Adwords campaign management often depends on the client and their specific goals. Different businesses also have a different amount of resources to dedicate to Google Ads management and there are also a variety of Google Ads management packages. If you would like to learn more about how much to charge for Google Ads management, watch this video. Alternatively, here is a quick guide to PPC management pricing. PPC pricing models Here are some of the main ways PPC management is charged:  Hourly rate Percentage of ad spend Flat rate pricing Performance-based pricing Milestone-based pricing Google Ads management cost or other PPC management can be either paid by the hour or for a flat fee. Another common option is to charge a percentage of the ad spend. This is typically 10-20% of the ad budget. Pricing based on a percentage of ad spend is more common than paying by ...

Google Ads Display campaigns allow you to promote and distinguish your dental business, your products, and services through display ads published on editorial sites. However, Google remarketing should also have its place in your marketing campaign. The purpose of remarketing (or retargeting) campaigns is to present your products to a user who has already visited your site and therefore expressed an interest in your services.  Implementing a remarketing campaign associated with a Google Ads Search campaign aims to increase your conversion rate. Remarketing campaigns do have an exciting return on investment.  The Benefits of Google Ads remarketing. What this technique achieves is remarketing to potential patients who have already looked on your website. If someone has been to your website and not converted, you can follow that visitor all over the internet with your ads which will improve your brand awareness and possibly get that person to return to your website...

As a dentist, in 2020 you have the option of offering extensive  aesthetic dentistry, bleaching, bridges, CMD, endodontics, fillings, implantology, oral surgery, prosthetics, and more , you offer services that depend upon patients. But how exactly do you get your patients to walk through the door? The decisive competitive factor for dentists is the dentist density, i.e. how many potential patients in a city visit a dentist. If you are in a location with a vast amount of dentists, you must stand out in the crowd. Whilst marketing is the clear goal, you may want to target more specific types of marketing, such as  Google Ads ; but even this has its drawbacks.  This competitive industry often means that multiple streams of marketing are essential, from social media to SEO, newspaper ads, and local ads. Why are Google Ads a good choice? Ads are placed on the Google page of a search that has been carried out. They are marked with the word  “Advertiseme...

The Power Couple – Google Ads and Google Analytics Google investigated over a thousand users’ clickstream data (information about their online comings and goings) as part of an opt-in panel. They found that no two user journeys were the same. For example, a user might have been prompted to consider a new mattress by a friend mentioning a specific brand. This user would look for YouTube reviews on their phone. This could lead to the user coming across other mattress brands and researching them as well. Eventually, after researching a while, the actual purchase might be made on a desktop device. Other users would avoid Youtube altogether and mostly rely on finding organic resources via the search engine. User journeys, as Google found, would vary from 100s of (digital) touchpoints over a week, or even double that for a whole month. Not only the idiosyncrasy of user journeys creates complexity, but also the switching between devices and the multitude of platforms and channels. It’s almost...

Google ads can be very lucrative as long as you make them work for you. If you ensure you boost your  Google Ads optimization , you can increase your conversion rate. Businesses have different goals for different campaigns so you need to make sure you clearly define your goals. You also must find out which ads are generating more interest in your business, and which features and keywords work best in your Google Adwords campaign. For Google Ads optimization tips, check out this video. Here we also have a Google Ads optimization checklist.  1. Don’t make too many changes too quickly It’s essential to manage your Google Adwords account efficiently. One of the things you shouldn’t do, for example, is to make too many changes too quickly. You only need to make changes in your conversion rate drops and you are sure why this is. Google Ads also provides personalized recommendations. You should prioritize these based on the impact they will have on performance.  Don’t search fo...

Sales funnels are frequently viewed as complicated things that require lots of technical aspects. In reality, they don’t have to be too complex. The best way to create a sales funnel is to keep it simple! In the video below, you’ll be walked through an explanation of how to create a sales funnel. All of the main points are covered, with plenty of examples provided. As well as watching the video, you can find the key sales funnel points summed up in the content below: A Sales Funnel is like a relationship The aim of sales funnels is to take a consumer and convert them into a paying customer. Ideally, you offer them something, they visit your website, and you make a sale. Realistically, this rarely happens as you need to establish trust. In many ways, a sales funnel is a lot like a long-term relationship.  If you proposed to someone as soon as you met them, they’d likely say no. Why? Because they don’t know anything about you. You have to go on dates and progress through the relation...

Call extensions are a great way to get someone to click a link on your Google ads and call your business, and in this video, I'm going to show you how easy it is to get this set up. Hello, my name is Uzair, and thanks for joining in. In this video, I'm going to show you why you should set up call ads, why they're important, and how they work. So call ads or call extensions, I should say, is a great way for someone to call your business, but what happens is when your ad is shown on Google, there is a link on the ad, which can be clicked, and your phone is going to start dialing out and then once they call your business, then the ball is in your court, as to how you may then work that potential lead. A lot of business owners or advertisers don't set this up the right way, and it needs to be set up with the call conversion tracking as well before you will be able to see what is working, and what's not working. So before I go into my Google ads account, to show you ...

Okay, I believe we are live. Hello everybody, just give me a moment or two and I'll get started, just making sure everything is working fine. Okay, five o'clock in the UK, hello and welcome to today's live stream. My name is Uzair and today I'm going to go through some Google ads workflow hacks, how to make your workflow super fast, and give you some tips and tricks on how you can really make your life a lot easier when it comes to Google ads. If you are returning to this session, then welcome back, and if you are new, then a warm welcome to you. These sessions are informal and of course for free on YouTube and also on the various social media channels, where we record these and upload them afterward. If you have any questions, then please put them in the comment box on the right-hand side, and I'll try my best to answer them for you. So what we are going to go through today is a really cool app, which is called Google Ads Editor. If you haven't come across ...

Price extensions are a great way to showcase your product prices on your Google ads. In this video, I'm going to show you how to set up your Google ads price extension. Hello, thanks for joining in, my name is Uzair and in this video, I'm going to show you how to set up your price extensions for your Google ads campaigns. Price extensions are a simple and highly effective way of showcasing your pricing on your Google ads, so if somebody is looking for a product or service, they can potentially see how much your prices are. If they like what they see, they potentially may click on the ad and come through to your website. If they can't afford your pricing, then you may avoid that click, which is fine because you are not driving traffic, or visitors to your website, who may not be able to afford your product or service. I'm going to go into the Google Ads Help Center first, we'll see what this is all about, and then we'll hop into the Google Ads account and I'l...

If you are using Google Adwords as part of your marketing strategy, you can benefit from enhancing your ad visibility and presence through the Google ad extensions. Gaining an understanding of the differences between the Google ad extensions types will help you make the most of your Google Ads budget.  To find how the best practice for Google Ads ad extensions, take a look at the tutorial video below, which includes examples of ad extensions for  Google Ads  and where to find them in your Google AdWords account. This will help use your ads more effectively to enhance both your brand awareness and CTR (click-through-rate, aka how many users click on the ad). Now that you’ve got Google ad extensions explained, we’ve also compiled some of the most important aspects of Google Ads for AdWords marketers and why you need to make the most of ad extensions in your campaigns. Why Google ad extensions matter As the average attention span online is less than 9 seconds, makin...

Writing effective Google Ads copy is essential to improve your click-through rate and generate more web traffic. Many business owners struggle with this, but it’s not as hard as you think. To find out how to write the best Google Ads copy, check out the in-depth video below. It goes through all the key points and provides a detailed analysis of how to construct the best ad copy. Alongside this video, we’ve provided some of the key talking points about how to write effective Google Ads copy.  Specific, relevant, attractive, and empowering Ultimately, you can break text ads down into these four main features. Your copy needs to be specific and get straight to the point, while also remaining relevant and attracting customers while empowering them to make a decision. Here are some of the critical aspects to take into account: Prove your worth –  What makes your offer attractive? Be sure to include key details of why people should click your ad. Do you offer free shipp...