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Showing posts with the label facebook ads training

Learn Google Ads: Smart Campaigns: Search Terms & Suggestions

This is the critical thing where you need to select suggestions or search terms. I won't call the search terms. It suggests that Google is telling me what my business is all about so I can see that marketing consultant, online marketing, digital marketing, and so on. If I don't see any suggestions in here, you can click over here and add... I'm going to take these out because I don't want to run a very generic campaign where I've got social media marketing, Google ads, email marketing, web design - what else have we got? Web development. I want to keep it extremely tight. So I'm going to put in Google Ads and see what it gives me. I've got your Google Mobile Ads, Google Retargeting, Google PPC. So these are extremely relevant to me. Ads, mobile ads, remarketing is good and you can select and then I can put in Ad Words. Google. See, now it's giving me very relevant suggestions as I put in the Google app. If you do app ads, you need to put in about...

Facebook Ads vs. Google Ads: Which is better?

I’m not sure how you’ve come to this opinion that Facebook is better than Google or Google is better than Facebook… both of them are pretty good. It really depends on what kind of product or service you are offering. For me, I find that Facebook really adds value to my online marketing strategy or the overall marketing strategy because when someone has a problem, the first place they go is at Google, not on Facebook. You will not go on Facebook and start searching for a solution to your problem. You’re going to go to Google or YouTube. So these are the two biggest search engines in the world where you will go and try and find your solution to the problem where Facebook and Instagram come into play is the remarketing . Because if your audience has come to your website or landing page and have not converted, and then they’re going over on Facebook and Instagram and spending time over there, you want to hit them with your ads over there to bring them back and remind t...