SF Digital Studios

Today I'm going to cover the Google display network, how to utilize this amazing channel and platform and network and how to get started, the thing with GDN as it is known, there is a lot of spammy websites and click frauds and so on, but you can reduce it a fair amount, by targeting a bit better. What I mean by that is not going broad, so just exactly the same way you don't want to go on broad match keywords on the search network, you don't want to go on the broad match on a Google display network, having said that the keywords don't work the way they work on the search network, so you can't target by phrase exact or BMM, so when I say you can't go broad match, you have to put in that broad match, I know it's a bit confusing, you have to put in the broad match, but then I will put in another layer on top of it, to narrow our targeting and this is where a fair amount of confusion comes in, as to how to do that and how you can target such a massive platfo...

I'm a freelancer. I have a challenge when it comes to payment terms and when someone hires me for his campaign, especially new clients'. So, okay. You have not said what the challenge is, the challenge is it to get paid, or is it to get paid on time?! Because these are two different things because some customers are unfortunately like that, where they don't pay on time or they don't pay. So you need to keep things very simple and you have your written terms and conditions upfront. I'm not saying go to an attorney or a lawyer and make a long contract. Just say, I expect to be paid on such and such date when I send you my invoice, or within so many days. The way we work, and we had this problem as well, and every business has, big or small or freelancer or whoever you are, everybody has similar issues. So the way we work with our clients is we say, the invoice will be sent to you on the third, or on a certain date, and after three days or so, we will charge your ...

Attribution model, everybody works differently. Google's default is the last click, I tend to use time decay because if multiple ads have shown to the same person and then they converted, then every ad gets a little bit of attribution. What some customers or some clients do before the first click, for example, let's say a locksmith or a plumber where someone only sees that ad only once. Then you attribute that conversion to the first click and not to anything else. So you can, but the last click is the worst one in my humble opinion. So I never use that time decay. Now this conversion or the call tracking conversion tracking is the easiest one in the whole of the Google ads account to set up because once you've done this, that's it. You don't even need to put up any tags or do anything in Google analytics or Google tag manager, that's it, it's done. It says you're done. All you need to do then is when you go into your campaign, you just select that ...

My name is Uzair and in today's YouTube live stream I'm going to be talking about how to calculate your return on ad spend, which is called the ROAS.….. Alright, so ROAS is a very critical and important metric when it comes to running your Google Ads……. So when you spend $1 or £1 or whichever currency you're spending, how much are you getting back? If you are getting more than one, that means potentially your, your campaign is profitable. If you are getting less than one, then you are making a loss. But, it really depends on your funnel and how your customer lifetime value is because you may make a loss at the front end, but the backend is where the profit is... The first metric we will look at is the ‘average conversion value’... Let's keep it simple, let's say whenever somebody makes a purchase, our average order value is a hundred. Then what we are, what we want our ROAS to be, the desired ROAS. So we've got three columns here, One is for, six X, three X...

Okay, Adam, you are saying when you are tier bidding, how much more will you bid for exact versus phrase with broad modified versus broad? Is there a cost percentage to consider? Great question and I'm glad you asked that.  Exact is my golden nugget keyword. I don't want to lose out on that because if I'm selling...or I'm offering California property management and somebody has searched for...California property management, I want to show my Ads. So the most I will bid would be for exact match keywords. That's my personal opinion, others may disagree, or they may have their own ways of bidding, but for an exact match, I don't want to lose out on the keyword. And I would bid and be very aggressive. The least bids I would do would be broad because broad is going to pretty much eat up all your budget without any problems whatsoever. Unless you have got a very good negative keyword list, then it is going to really hamper your campaigns. And when I do mean by wh...

What is Google Ads Editor? Google Ads Editor  is a free tool for managing your  Google Ads campaigns  to get the very best out of your ad setup  – it’s easy to use and once you’ve downloaded the app, you can even make changes offline and then re-upload to Google Ads. Google Ads Editor is also a great way to make multiple changes in bulk, saving you valuable time and making it even easier to manage multiple campaigns with just a few clicks. How Can You Use Google Ads Editor For Your Business? Anyone wanting to advertise on Google regardless of budget size can use Google Ads Editor, but it really does come into its own when setting up multiple campaigns and/ or if you have long lists of keywords or ads that would just be too painful to update manually. You will be able to do the following tasks within minutes: Make multiple changes quickly by using bulk editing tools  Export and import files to make changes to an account or share proposals...