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Showing posts with the label video marketing tips

From Awareness To Conversion: A Masterclass In YouTube and LinkedIn Video Ads

Did you know that by 2024, online videos are projected to make up more than 82% of all consumer internet traffic? Or that businesses using video marketing see 66% more qualified leads per year? For many small business owners and marketing beginners, the world of  video advertising  can seem daunting. This masterclass offers a clear, actionable path to transform casual viewers into loyal customers using the immense power of YouTube and LinkedIn video ads. In today’s digital age, video is no longer just a trend; it’s the cornerstone of  effective digital marketing . From capturing initial awareness to driving concrete conversions, video ads offer an unparalleled opportunity to connect with your audience on a deeper, more engaging level. This masterclass will demystify the process, providing you with the knowledge and strategies to launch successful YouTube and LinkedIn video campaigns that not only grab attention but also deliver tangible results for your business. The Unde...

We’ve Reached 11K YouTube Subscribers - Thank You!

We are so thrilled to have reached over 11,000 subscribers on YouTube and it’s all thanks to you, our followers! It was January 2018 when we started to regularly upload videos to our YouTube channel and we can honestly say that this one small, consistent action has completely transformed our business - we’ve ‘met’ some wonderful people from all over the world that are not just clients, but friends now too and of course we continue to do our best to share our knowledge and expertise with anyone that would like to know more about digital marketing, Google Ads, YouTube, and video marketing. We hope you will join us on our digital journey and once again a very big, heartfelt THANK YOU! Don’t forget that you can join us on weekdays for our YouTube Live sessions 1700 hours UK time and ask any questions you may have or just watch the session to learn more about the power of digital marketing. If you enjoyed this article, you may also like: Video Marketing With YouTube Webinar 1 ...

How To Pivot Your Business During These Challenging Times: A Client’s Online Journey

Behind every business that we see is also a business owner that has worked extremely hard to get to where they are now, but with the appearance of Covid-19, all business owners have had to re-think their whole business, literally overnight… One such business owner is Maria Burnell who owns and runs Love Feeling Fit , an exercise class business that had to close all classes as soon as lockdown started in the UK. Watch the video to hear how Maria has turned adversity and fear into a way of motivating her to get out of her comfort zone and pivot her business from face-to-face classes to now having an online audience, helping her to stay connected with her existing members but also now expanding her audience to include people all over the country, something that Maria had avoided exploring before. Maria is truly inspirational and her story shows that after working so hard for so many years, no one wants to find that their business has had to close suddenly; Maria has found opport...

Learn Google Ads: Video Marketing Tips: Setting Up Online Courses

What is the optimal length for a video ad to drive leads to a landing page, is two minutes too long?’ Now there's no such thing as an optimal length, as long as your video solves someone's problem then that is good enough! There is no such thing as an optimal length, be it 6 seconds, 15 seconds, 30 seconds, or two minutes or more... What I would recommend you do is set up different length videos, run it, test it, and see what gives you the best performance. Now you've sent a little bit of background info as well, so I'm going to go through it and reply to that.  ‘I'm preparing videos and video ads for an online cooking course for new plant-based foods. It is basically a veggie burger that can be made into many different vegan meals. The course will only be very cheap as it is only two 10 minute videos and the recipe, although we might build onto this later.’ That's fine, so you've got two 10 minute videos and a recipe. So that is your course. ‘We...