SF Digital Studios

Can I expect my Google Ads campaign to be successful overnight? Yes and no. Most probably no, not! If that was the case, the whole world will be running ads on Google, and every campaign will be profitable! It used to be the case many years ago when it was fairly new and whatever you put up, you started to get traffic, and because there was so little competition your campaigns would start to perform. Right now there’s so much competition and choices for the consumer that they will look at various options before they decide to convert. And that’s where you need to be very aggressive in your bidding, you need to be very aggressive in your marketing, you need to be at every touchpoint. So for example, I’m doing a YouTube Live right now putting myself out there. In about 45 minutes’ time, I will be going Live on Instagram. So I am putting myself out on that channel and platform for that audience. So you need to do the same thing. If you have got a great strategy to re...

How can I enable Google Adsense and decide where you want Ads placed by Google? So I believe you’re trying to monetize your website or blog. So for that, you need to sign up for a Google Ads Adsense account. Once you are approved, then you can embed that piece of code onto your website or blog, wherever you want those ads to appear. And you’ll be able to put up ads on your website. For that, you need an Adsense account. Here’s another question for Google Adsense. What are the differences between Google Ads and AdSense? So Google Ads is for the advertiser who is paying Google to advertise their business. Google AdSense is for the publisher who is the owner of the website, to place Ads on my website. Every time somebody clicks on that, I earn a percentage from Google of that click, which is paid by the advertiser to Google. So this is the difference between the two. If you liked this article, you may also like: Google Ads Tips & Tutorials: ...

Now today Google announced something very interesting and new for Google Call Ads. Hop onto that page, does not sound a very dramatic change in the Ads, but basically, they added something quite different and new, which is this: Call Ads and the reason being is instead of just having a button to make the call, you also have a button to take someone to the landing page. Now I know a lot of you are running Google Call Ads with not a very good landing page or a website, all you have is a simple page where your phone number can be verified, but now you have this option. So this is not a compulsory button, it can be optional. So if you put in the website URL, it will pop up, if you leave it blank as before then it won’t show the call button or how you got your two headlines, business name, phone number, and the correct account is the same 90 characters. That’s all that has been changed. So something new from Google for Google Call Ads. How do I calculate my Google Ads? ...

I’m not sure how you’ve come to this opinion that Facebook is better than Google or Google is better than Facebook… both of them are pretty good. It really depends on what kind of product or service you are offering. For me, I find that Facebook really adds value to my online marketing strategy or the overall marketing strategy because when someone has a problem, the first place they go is at Google, not on Facebook. You will not go on Facebook and start searching for a solution to your problem. You’re going to go to Google or YouTube. So these are the two biggest search engines in the world where you will go and try and find your solution to the problem where Facebook and Instagram come into play is the remarketing . Because if your audience has come to your website or landing page and have not converted, and then they’re going over on Facebook and Instagram and spending time over there, you want to hit them with your ads over there to bring them back and remind t...