SF Digital Studios

Are you wondering what is bounce rate? This video will tell you what an actionable bounce rate is and what are some reasons why your bounce rate is high. Can you please explain the bounce rate? okay so when somebody lands on a landing page they either take certain actions which you want them to take or they click on to go to another page of on your website or they just completely bounce off your website so that's what it means if you're going to ask me what's a good number or the best number for bounce rate, there is no such thing. Just like there is no such thing as the best conversion rate or a click-through rate either. Because if I'm driving somebody to my landing page and they take the call to action which I want them to do so let's say my call to action is for them to opt into my webinar and they've done that the job of that landing page has been done it has done its job of converting that person into a subscriber right or a lead I don't want ...

Dynamic remarketing helps eCommerce businesses in numerous ways. Unfortunately, there isn’t much awareness about it due to the lack of information available on the internet. But no worries! We will explain the complete concept of dynamic remarketing in this blog post. So let’s get started! What Is Dynamic Remarketing? Dynamic remarketing is helpful for your eCommerce websites. Let us explain the complete concept with the help of a short example. Suppose you go on a website and look at a product with an image; you choose not to buy anything and leave the website. Now the same products will be remarketed to you whenever you go over the internet. Whether you go over ESPN, the New York Times, or any other third-party website which is in the Google Display Network, you will get the image for the product photo with the rates and the website or the eCommerce site selling. This whole procedure is called dynamic remarketing. It entails the idea of targeting or remarketing the s...

Here’s a really useful blog all about Google Ads Discovery Campaigns, how they work, and how to set them up. You can watch the video here from a YouTube live session. What Are Discovery Campaigns? Did you know that Discovery Campaigns can help you to reach up to 2.9 billion customers across Google feeds via YouTube Home, Watch Next, Gmail Promotions, and Discover.  Display campaigns are a great way of helping you to smash your performance goals via Google Ads. This can be achieved by a single  Google Ads campaign , using the audience and customer intent audience that uses quality visual, engaging, and inspiring content aimed at the right people that are ready and waiting to engage and discover your brand.  Benefits Google does the work for you to help you reach your ideal customer – it uses your  cost per action (CPA) bid and budget  that you would have set, so the campaign stays within your budget. All you do is set the foundation in the way of headlines, ...

In today's session, I'll be covering Google Ads, keyword match types as to what they are, which ones you need to use, and how to use them...Let's start with the ‘match types’. There are a few match types for Google Ads, depending on the goal of your campaign, you need to use them pretty wisely so that you don't end up wasting a lot of your budget and targeting the wrong match. The keyword match type will result in frustration as well as the campaign’s not performing properly for you. So what you need to do is to get started with choosing obviously your keyword list, first of all, and then allocating which match type you want to go with. So there are a few of them. The first one I'll start off with is the exact match keyword . Exact match as the name suggests is exact, but with recent changes in Google Ads exact match its not an exact match anymore. It used to be where Google will show the key, your ads for a search term, which exactly matched your keyword. But ...

So this is the ad and you set it all up. We go back over here and then I will look a bit deeper. Okay. video views will always be more because I get a lot of views on my channel. Comparatively, you know, it's not in millions yet, but it will be hopefully very soon! Compared to the number of visitors to my site, I have got 101 people conversions, a conversion is when somebody goes and visits my blog, right?  I want to be absolutely clear. This is not somebody signing up, all I need is somebody to come to my page. This is what it is ‘Ask Uzair blog page view’.  So when somebody sees that page view, that is classified as a conversion. This is double the price of that one. So I can look at scaling it if I can, because the conversion rate is almost, not quite doubled, but 57% compared to 39, the cost is neither here nor there. I mean, this hasn't spent anything at all. I mean, in Google terms £121 is still not a lot. So, you know, when you guys are saying, I haven't got much...

Now bounce rate, is neither here nor there. Some people, really fuss about it too much. If somebody has got that information from a page and they left off, then that's fine, but it's neither here nor there. You don't want to pay too much attention to that. But, what you do want to pay attention to is this; ‘pages per session’ and ‘average session duration’. Now see how engaged my audiences are or people coming on my website. Now you can get, well, this from this one is 1p per click. It's very, very cheap. I try my best to make it zero, but I'm struggling with that a lot. And that's the lowest I can get. This is 4p or 5p, but 1p is not too bad. I can spend £1 and get a hundred people to take action right now. This is where you want to look at now, if I don't have the setup, all these micro-goals, I won't know, because you might think 1p and 2p clicks, they might be junk. They may be very cheap clicks from the mobile apps, which you can get quite easi...

  Okay. Mark, you are saying, “I thought Google frowned on using other companies’ trading names and ads?”  Yes, that's right. I did say that you cannot use trademarks or even competitor names. If they are not trademarked, then I personally don't like it. Some people do, but you can certainly bid, absolutely,100%, there's no frowning by Google on that.  “How do you find out if they are trademarked?”  Google will disapprove your ad, that's how you will find out! But if you are a reseller, let's say you are a reseller for Canon or iPhone, they will give you a link where you apply for your name, or you're asked to be whitelisted, and you'll be able to do that. If you enjoyed this article, you may also like: Google Ads Approval Time Google Ads: The Most Advanced Google Display Network Tutorial Ever Learn Google Ads Live Google Ads Negative Keywords Join in YouTube Live stream every weekday at 1700 hrs. Set your reminder  here

Okay, Mark, you're asking, “Do you have a recommendation for an easy to use free video editing software?” Now there are lots of different types of videos where you need to add it. I'm not sure which ones you are talking about? I can edit a video entirely on my phone, I use Adobe Premier rush. Adobe premier rush is $10, it's not free, $10 per month I believe. This is an amazing piece of software and an app, which you can use. Imovie is free if you have got an iPhone for screencasting.  When I show you tutorials and stuff like that, I use ScreenFlow for the Mac and Camtasia, which is for PC and for Mac. Video editing really sucks out your time, it is the worst thing you can do. I would highly recommend that you get a virtual assistant or a freelancer to edit your videos, give it to them because you will not do it.  I can promise you I've done it, I've been there, now I don't do my video editing. If you enjoyed this article, you may also like: How To S...

Another you're asking, “Can you talk about Google shopping?” What would you like to know? If you were running an e-commerce website, then the ads are the best ones. Now they've got these new product listings out for shopping ads by Google, I'll be making a new video on that. Shopping ads work really well if you have set them up properly. What I tend to do is to have one product, by ad group, and split them out because not every product has the same profitability. On the low margin products, we bid low, on the high margin products and we bid more aggressively or more on those who are more profitable, we bid accordingly. If you enjoyed this article, you may also like: Google Shopping Ads For Gmail, YouTube & Discover Google Product Ads: Availability Mark Up How To Set Up Negative Keywords In Your Google Ad Campaign Understanding Google Ads Discovery Campaigns Join in YouTube Live stream every weekday at 1700 hrs. Set your reminder  here

I'm running Google ads only three days back, I am not getting any impressions and the quality score is zero”.  Well, the quality score will be zero because Google hasn't got any data and the system hasn't adjusted as to what's happening! So I wouldn’t worry too much about the quality score. The lack of impression means that your bids are too low. You need to keep bidding up, at least if you want to get started very quickly, whatever you are bidding right now, you multiply it by three. I know you might freak out and say, “Oh, I don't want to spend too much”, but then you will have this frustration of not getting any. So let's say you are spending your bidding $5 right now, I would go to $15 and see what happens. Even if I don't get any impressions, I'll go to $25 and so on until the impressions happen, even if you go $30 or $40, for call ads, it's quite normal. They are the most expensive clicks, but the most converting ones as well. It does not ...

I am often told why should I bid on my brand? Why should I waste my money and clicks on my brand campaign? Because, If somebody searches my company name at the top of Google page one. Well, your competitors will always be above you. If they are bidding on your name or your brand, you can do the same thing to your competitors. If you have got local or direct competitors, you can absolutely bid on their name because if they are not running a brand campaign, then your name or your ad will be above theirs because the organic rankings are way down the page. You know, you got your four ads then the Google maps, and then the organic comes up, especially on the mobile, it is way down, nobody scrolls down to the bottom, all they do is look at the top and they see, or don't see, and they'll click whichever.  If they see something different or attractive, then they're going to click and come, competitive campaigns are sometimes extremely profitable because you have legally stolen...

  I cannot stress how important it is, especially the remarketing. You are spending all this money, resources, and energy on ads, you're writing blogs, putting up videos, and trying to drive traffic to your website, then you let them go. If they don't convert, you have to set up a remarketing list and try and get a percentage of those people back, even if they don't come back, they will see you on the internet because they may not be ready right now to buy from you. But when they do want to buy, you should be the first name in their head because they keep seeing your ads.  You probably see my ads and content because I keep putting up regularly, now I have really upped my game because, in these challenging times, I need to work double if not more than before to be able to get more clients. When we come out of the situation, I'm 100% ready because now the whole world has changed and the business has changed. Those who did not pay much attention online, they realize how im...

I covered this in a couple of previous sessions where most people or advertisers are calculating the first time order value and not taking into account how many times a potential client can come back to you.  For example, let's say, Mark, in your case, you have a client and they come to you for business cards. They may come to you for a letter, as they may come for you too for Christmas cards, they may come back for someone else who joins the company, they need more business cards, so that account is not just a one-off transaction unless you've got a product where you only get a one time sale. Most businesses will have recurring or repeating customers. That's what you want to do, the customer lifetime value is not until when the customer dies, take a 12 month or 24 month period and see from past data if you have been running your business for a long time, how often do they come back to you?  If they come back to you on average, you know you spent a hundred dollars and they ...

The next one is I see in many ad groups that there is only one ad written or one video or one image ad.  Make a variation of these ads, make multiple ads, write it down, think about what you want to put in that message using different headlines, different descriptions, and then test them to see which one is getting the most click-throughs. If you don't test it, you will not know how much cash you are leaving on the table for your competitors to take away.  The same thing with the videos, if you are creating videos put a different message maybe.  I mean simple things like changing your top or your shirt and seeing which one  - a white shirt compared to a black shirt, which one is getting the most clicks or conversions. The hook which you have, what is your offer? Change the way you say it, shoot one video indoors, another one outdoors. I mean, with your smartphone, you can do this very quickly and easily at pretty much zero cost. So why wouldn't you split test the...

Giving up too easily and too quickly, now, I was having a conversation with somebody where we run a campaign for about two weeks or so, it's a brand new account, a brand new website, pretty much everything is new, we don't have any data and we had a handful of conversions, but not that much to really scale up the campaigns.  What is your expectation? When you are starting a campaign, I know you want conversions, you want leads, you want sales, but you need to be realistic because it's like setting up a brand new business, you're going out from day one cold calling or knocking on doors and getting new businesses. It won't happen just like that, you go to business, networking events, you go on and on and on. Why? Because if you do, if you go to these events consistently and show your face, you are going to get the work. But if you go once a week or once a month and then you think, well, I did not get any work from an event I'm going to stop going. Then, obviou...

Avoid broad match keywords, never use them. It is pretty much going to eat up your budget extremely quickly unless you have got a big brand that you are working for, or you have a big brand and all you want is exposure. Then obviously you can run it, but if you are giving a really specific call to action, then you don't want to be running on the broad match keywords. This is something that very few people use. The use of ad extensions. Why wouldn't you use them? Because it just takes a little bit more work to set them up and it literally doubles up the ad on Google or sometimes even bigger! So you are taking up even more real estate on the top of the Google page, your ads are going to look even bigger than your competitors and the likelihood of you getting that click increases quite a bit. Your ads have got more information, so you can have, you know; locations, callouts, call extensions, structured snippets. What else? You can have some types of offers on the price extens...

  Today we're going to do something a little bit different and touch on a little bit about Google Analytics, which I would say 95% of business owners don't pay any attention to.….The majority of the websites do have analytics setup, but I believe only 18% of websites or website owners use analytics in the right way. Analytics is a minefield, this is why people don't use it because they don't know what to look at. There's so much data, it's data overload, and then you don't use it. But if you get the right metrics, which are relevant for you and your business, then you are going to make data-driven decisions. That is extremely important because you don't want to go by your gut feeling that ‘I think this is going to work’, or ‘I think that's going to work’.  You want the data in black and white, and then you decide whether it is working or not working.  Okay, so let's move on to the goals…..we are looking at micro goals and macro goals. Mi...

  Google loves websites where the audiences are interacting and engaging, they're spending more time. So if your competitors on your competitor's website are staying on average, let's say 10 seconds, but on your website, they're staying for 40 seconds. Guess what, who's going to get higher rankings?  Because Google wants to give the best quality content to somebody they know that on this website, whenever somebody comes, they are staying there because they like what they see. The person who owns this website is working hard to create good quality content, regular, fresh content, and updating, updating the website very regularly compared to somebody who's just left it alone for years and months and hasn't updated anything.  This is what you want to do, attract these bots, the search engines, to keep coming into your website and getting your pages indexed, because you are updating your website very quickly. What we do is once this video, this live stream ...

  Now, if someone stayed on my site for 10 seconds, that does not convert into a dollar value or a pound value that they haven't purchased anything from me, but they are valuable to me because I need to make sure that, they, I can attribute or target those audiences again, those who are the most engaged.  How do I find that? By putting a value for each of these actions which a visitor takes on my website. So for example, if somebody stays on my site for 10 seconds, I give them a one value point, this is not a currency value, it is just a point scoring system so that I can see which one is better. Another one comes in and stays for 30 seconds, I give it to 60 seconds or more, I give it a four value point. You can do your scoring system, do whatever you like, but I tend to do it like this. Pages per session, two or more pages, 1 point, 3 or more, two points, four or more for four points. Video view, the same one, two, and four. You can do the same thing with a scroll. If so...

Mac, “Which simple software do you use to write text on the image easily?” Canva. In fact, I'll show you, you're in luck! So this is in Canva, you have the free version, as well as the paid version. I have the paid version. It's worth $10 a month because if I want to resize this one for Instagram or LinkedIn or whatever it has now resized my graphic, all I need to do is to just move these around a bit. And my graphic is pretty much changed. I'll go into my homepage. Signed out for some reason. Okay, there you go. So these are our images, which we have designed over here to put up as the custom image on the front of each video. So you can see that we are putting in different tacks, logos, headshots, so Canva is pretty easy. Or you can use Photoshop. “Can the landing page be in two languages or do you think each language has to be in separate?”  Yes. We have a few campaigns where we are running an English page, as well as an Arabic or an English Spanish page. So the ...