SF Digital Studios

Every day, Google brings up-gradation for advertisements by enabling them to turn things automatically. Google keeps notifying the advertisers of automatic opts by stating several benefits. However, not every auto-recommendation is equally beneficial for you. Relying 100% upon automatic recommendation will drastically affect your advertisement, and it might die shortly. Moreover, you know better what strategy will be lucrative for you; hence you should not rely on an auto-applied recommendation. In this blog post, we’ll reveal several aspects of why the auto-applied recommendation in Google Ads is not always the right option for you. What Is Google Ads Auto Applied Recommendation? Unlike in the past, Google now provides the facility to leave everything on it by an auto-applied method. For every advertiser using Google Ads, Google uses AI technology that notifies its members to turn on auto recommendations whenever a modification is introduced. There are several benefits backe...

Google Ads is an exceptional marketing tool that can help you get a competitive edge over others. However, many people are not sure about the amount they want to put in for their Google Ads campaign. They are not sure about the payment threshold and how it works. To help you out, we will give you a brief idea of the payment threshold and how it works. Let’s get right into it. Understanding The Payment Threshold In Google Ads Let’s say you have added a card with a balance of £250 to your Google Ads account. The payment threshold is £50, so every time you cross that threshold, Google will bill your account. To clarify, every time you spend more than £50, Google will charge your card. Therefore, a budget of £250 will be consumed after you use Google Ads five times. A critical takeaway is that there is no link between the billing threshold and the budget you set for your campaign. It is where many people get confused since they are not sure what amount they want to put in for...

Are you looking to promote your business from scratch but don’t know how to? Well, you’ve landed right because here we’ll help you get $500 credit from  Google Partners promotional offers  to spread your brand awareness like wildfire. In the past, Google used to provide $100 credit to new advertisers, which they increased to $500 for a limited time. What is this offer, and who is eligible to avail of it? Don’t worry, and we’ll cover that in the coming discussion. So without any further delay, let’s get straight into it! What Is Google Partner’s Promotional Offer? Skip if you’re an expert marketer; this portion is for complete beginners. So here’s the thing, Google is here to help you grow your business by running their potential ad campaign across the internet. In February 2022, Google presented its new promotional offer to new clients, a $500 credit facility. In the past years, the credit facility used to be $100, which has now increased to $500. Do ...

If you are an advertiser, you must know about this campaign. This unique featured campaign “ Performance max (PMax) ” was introduced by Google recently. Many advertisers used to find problems in displaying their products at the Google merchant store. But, they found this  Performance Max campaign  very helpful and supportive. So now you can also advertise your services on every Google network through one campaign. If you want to know about the Performance Max campaign and what benefits you can get through them, don’t worry. In this blog post, we have listed all the details related to Performance Max campaigns. And, how to optimize Performance Max campaigns that can help you as an advertiser. So let’s get straight into it! What Is A Performance Max Campaign? Before we dig into the optimization, you should know what performance max is. It is a smart/automatic campaign that allows you to advertise your products. All Google networks show your ads through this...

Google Ads is the best way to promote your business globally. But, you have to do it correctly. Many people start running Google Ads campaigns but end up only disappointed. Do you know the reason why? It’s because of not picking the right keywords. And, the success and failure of your ad campaign depend on the keywords you choose. So, if you choose the right keywords, you’ll be able to target potential clients. It will also help you increase revenues, and reduce costs. In today’s blog, we will share 6 effective tips to choose the best keywords for a  search campaign . So let’s get started! 6 Ways To Choose The Best Keywords Whether you’re a beginner or an experienced advertiser, adopting the following methods will give you the best results. Use Intent in Keywords Target Audience Use Customer’s Perspective Specific Include Variations Buy Expensive Keywords 1. Use Intent In Keywords First thing first, your keywords should involve “Intention”. The intention d...

YouTube is a highly used social media platform. It provides an excellent opportunity to promote your business through videos or running ads. It has the second most users after Google. And, it gives you a chance to expand your business among millions of people. YouTube had over  1.86 billion users  in 2021 and more than 2 billion views every month. These stats say there is no better platform than YouTube to run your ads and reach maximum people. So, you can successfully connect with your target audience through YouTube Ads. Are you wondering what the minimum budget should be for YouTube Ads? We’ve got you covered! In this blog, we will tell you everything you need to know about YouTube ads and their budget. So let’s get started! What Are YouTube Ads? Before we dig into the details of the budget of YouTube ads, it is essential to know what YouTube ads are. So, YouTube ads are known as the sharing and promoting video content that lets a business or person re...

Google’s AI “Discovery campaign” has revolutionized the world with its handy content. It’s amazing how Google has taken everything from the hands of advertisers to its own. Be it optimization, creating headlines, targeting audience, bidding, and consistency, the Discovery campaign does it all easily. If you have a new business, a Discovery campaign is the most lucrative option. You can focus on improving the quality of your services while leaving the marketing to Google. Sounds convenient, right? This article will walk you through a brief guide to Discovery campaigns – when and why to test them. So be sure to read till the end. What Are Discovery Campaigns? The discovery campaign is an AI (Artificial Intelligence) of Google that generates the most interesting and relevant ads, users are looking for. Basically, it’s a news feed that appears in the Google app of the most potential target audience. Unlike standard ads, the discovery campaign includes strong visual effect...

Are you an advertiser and running Google Display Network (GDN) campaigns but not getting results anymore? Don‘t worry. GDN campaign displays your advertisement to the right audience to help you generate leads. However, Google’s algorithms keep upgrading, due to which your ad starts lagging suddenly. Many advertisers went through this phase, so don’t feel alone in this situation. Instead, read out further because we’ve shared tips to improve your GDN campaign. So let’s get started! What Is Google Display Network (GDN) Ad? The Google Display Network (GDN) is a display advertising network that lets marketers use Google Adverts to send display ads to their intended audiences. Google Ads is a search, video, and display ad serving solution from Google. The GDN enables marketers to communicate with consumers and potential customers via text, pictures, rich media, and YouTube videos. 4 Tips To Improve Performance Of Your GDN Campaign Although there are countless tips to improve y...

Smart shopping helps you in many ways to grow your business. It enables you to target all aspects, but there are a few drawbacks, such as not enough control over the entire  smart shopping campaign . So, how do you run a smart shopping campaign, and what are the pros and cons of it? Let’s find out about it in this article. How Do You Run a Smart Shopping Campaign? Let’s understand smart shopping in the context of a football game. There are 11 players, and the goalkeeper has to forward the ball to other team members so they can pass it to the striker for them to score a goal. Smart shopping works pretty much like this, where it allows the other campaigns to increase their overall efficiency. It distinguishes itself from the standard shopping campaigns by simplifying the ad delivery to achieve the advertiser’s main objective, which is the ROI target. Google’s algorithm and machine learning process decide on serving your ads in the right manner, placing bids, and cho...

Google Ads certificate is a good display badge in your resume to support your expertise. However, it doesn’t mean that only that certificate will win you the job. The reason is your clients don’t care whether you have it or not because all they want is results. If you are a digital marketer and wondering why Google Ads certificates are the least important, then you landed right. Coming up next, we’ll give you some solid reasons why the Google Ads certification doesn’t matter anymore. Check them out. What Is A Google Ads Certificate? Google Ads certificate is a formal process of recognizing candidates as expert marketers in their field. Novice marketers worldwide take up courses to become certified professionals as some companies consider eligibility criteria. However, this isn’t something you should rely on because the Google Ads certificate isn’t a deciding factor of your capabilities. Readout further! 5 Reasons Why Google Ads Certificate Doesn’t Matter Clien...

Web visitors are rapidly going mobile recently, and most of the conversions are done via direct calls. This shows the significance of the  Call-Only Ads  initiative. Even though it’s a lucrative option, many advertisers struggle to get calls. All they get are clicks but no calls. Are you among one them? Are you tired of spending dollars but still not getting any calls? Well, you’re not alone in this; around 62% of advertisers struggle to get conversions from mobile calls. What could be the reason? Let’s discuss them next. Reasons Why You Are Not Getting Calls Setting up Call-Only Ads and hoping to get conversions is not enough. Several other factors are associated with it that need to be done the right way. Instead of spending a needless budget (which won’t help you), check out the following reasons and rectify them in your ad. Match Type Keywords Negative Keywords Landing Page Experience Call Button Interface Mobile Website Speed Match Type Keywords ...

Local services are among the most demanded services on earth that require a reliable and trusted solution. For that reason, Google’s local ad service campaign is meant to be a dream come true for several industries. Be it a local plumber, electrician, locksmith, cleaner, or tutor, local service ad helps many searchers while they’re stuck in trouble. But the confusion is how to identify the best Google Ads local campaign type and structure for such services – right? If you’re an advertiser and struggling to strategies local services, then we’ve got your back. Let’s see how it’s done in the coming discussion. How do Local Campaign Ads Work? Google has made it possible with its local campaign for people seeking reliable local services in the neighborhood. Google’s Local Service Ads take it further by ensuring that searches are directed to the correct advertiser. When a user clicks on a local advertiser’s listing, Google asks them to confirm the job they want and their servic...

Are you a novice digital marketer looking for ways to spread brand awareness most efficiently but doesn’t know how to? The answer is a Google Ads search campaign – but sometimes; even the most experienced marketers struggle to obtain the desired results while running a  Google Ads search campaign . The best way to overcome this hassle is to optimise your Google Ads search campaign correctly. With the experience of helping hundreds of brands reach their goals, we’ve shortlisted the most robust ways that can help you optimise your search campaign like a pro. So without any delay, let’s get straight into it. What Is Optimisation? When it comes to Google Ads search campaigns, the term optimisation means to cut off waste spending to obtain desired results. Here the term “Spending” refers to time, cost, productivity, management, and planning. The complex terminologies and jargon have made optimisation seem like the trickiest task on earth. Whereas, if the advertisers fo...

Are you looking to find the best practice for comprehensive keyword research? If yes, then this article will help you with it. One of the most common things that many marketers do is that they overcomplicate the entire process and make the keyword research process difficult for them. Therefore, you have to keep the process straightforward. Let’s go over the complete keyword research process to help you out with it. Best Practice For Search Terms Report The only thing you need to do is when you will start your campaign, you need to select any 10 to 15 keywords and add them to a particular ad group. Once you add them to an ad group, you need to check the  search terms report  to find what people are looking for that helped them find your services. So, if they are using a specific keyword or key phrase which is relevant to your product and is triggering your ad when the users are searching for it, you need to keep adding them to your account. It is how you can use t...