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Showing posts from August, 2022

How To Apply For Google Ads Assistant Job

I want to join your team as a Google Ads assistant. Where do I apply? I get this question at least five, or six times a day. Now, why should I hire you? Tell me. I don't know you. So I can't just pick somebody as they say off the street. And start hiring people. I need to know that yes you do know stuff. So the way to do this is for all of you. Join Facebook groups. Join LinkedIn. Follow people, connect with people like myself and then upload your wins, your workflows, your tips, help people in these communities and I am going to notice you, I promise you, we do notice you. And then I'm going to see this guy, Deepsagar, who knows his stuff. He is always putting up some really good content, engaging content. I need to have a chat with him. And you are more likely to get that job than me going and looking somewhere else and finding that person. So you need to prove to me how good you are. Even if you're not good. I'm not saying you are and you want to get started. Eve...

Google Ads Interview Question And Answers 2022

In this video, we'll discuss top Google Ads interview questions and answers to help you ace a Google Ads job interview. Watch now! If you enjoyed this blog, you may also like: What Is The Use Of Search Terms Report? What Is IP Address Exclusion In Google Ads? What Is Frequency Capping In Google Ads? How To Use Call Extensions in Google Ads? How To Optimise Keywords In Google Ads?

Google Ads For Nonprofits: Live Google Ads (PPC) Account Audit

Want to learn how to audit a Google Ads account for nonprofits? This video will walk you through exactly how to audit a Google Ads account to optimize your ad spend and increase your conversion rates. Watch now. If you enjoyed this blog, you may also like: How To Hire A Google Ads Freelancer On Fiverr Knowing The Merits Of Video Marketing With Uzair Kharawala How To Become A Google Ads Freelancer? Performance Max Campaigns Optimisation: Tips And Tricks Top 6 Google Ads Performance Max Campaigns Benefits

How To Become A Google Ads Freelancer? [Complete Guide]

Online marketing is a lucrative industry, and everyone wants to get a slice of it. So, many people want to know how they can make money through top sites like  Fiverr ,  Upwork , etc. Among others, one way to earn money is by becoming a Google Ads freelancer and offering customers those services. However, you need to become a master in some skills to become a successful Google Ads freelancer. Therefore, we will discuss the vital things you need to know to earn money online. Let’s start with some skills that you need to learn and things you should avoid. Tips To Improve Your Skills And Gain The Client’s Trust While your sales will depend on the gig, it is vital to learn a few things to become a professional Google Ads freelancer. These things will ensure you retain your clients in the long run and offer them additional services when needed. Here are the things you need to keep in mind: Learn Google Ads Editor Google Ads Editor is a tool that can help y...

Google Ads Performance Max Campaigns Optimisation: Tips And Tricks

Google Ads is one of the best ways to ensure your business can increase its online presence in no time. Companies globally now want to leverage  Google Ads Performance Max campaigns  to get a competitive edge over others. Therefore, it is vital to keep an eye on the new developments to use them before others. The Google Ads Performance Max campaigns help you target your intended audience on various platforms. With proper  Performance Max campaign optimization , you can enhance your brand image and recognition in no time. Wondering what is Performance Max campaign optimization? How can it help your business? We will discuss a few tips to help you with your Google Ads Performance Max campaigns. But before that, let’s understand what a Performance Max campaign is and what it entails. Let’s get right into it! What Are Performance Max Campaigns? Performance Max  is a tool that helps you to create campaigns according to your goals. It enables marketers to ...

How Performance Max Negative Keywords Could Eliminate Unwanted Customers?

Have you ever thought about how a keyword with a negative character will turn out to be the most potent aspect of your ad campaign? Running  Google Ads Performance Max campaigns  is all fun and exciting. You enable your product/service to appear before the world. You notice rising impressions, clicks, and leads which makes it look all progressing. But did you know a major proportion of those clicks and leads belong to uninterested buyers? These are the least interested people in your product, but they have clicked since your ad ran on their screen. But how to prevent your ad before unwanted buyers? The answer is by using  Google Ads Performance Max negative keywords . Like relevant keywords enable you to appear in the search engines, negative keywords do the opposite. Sounds interesting, right? Coming up next, we will explore all about Performance Max negative keywords, their benefits, and how to insert them. So let’s get straight in What Is...

The Ultimate Guide to Google Ads Performance Max Campaigns Assets

Do you know about Google Ads Performance Max assets? Google Ads Performance Max campaigns  are an automated type of campaign that serves all platforms of Google to run ads. Google Ads Performance Max campaign is a full-funnel strategy campaign that detects and traces the user’s journey and focuses on conversions. It plays a vital role in converting the viewers into active buyers. Google Ads Performance Max campaigns ask the advertisers to provide their assets like banners, images, logos, headlines, product descriptions, and final URL. Performance Max campaign combines these assets to hit the pain points of the audience to convert the audience into customers. Google Ads Performance Max Campaigns Assets Assets are the separate sections of content such as images, headlines, videos, final URL, and HTML5 bundles. You can upload these assets to your Google Ads account and associate them with different advertisements.  Google Ads Performance Max campaigns  a...

Learn Google Ads 2022: How To Run Google Ads For Clients

Are you wondering how to run Google Ads for your clients? Or how to run ads for clients who don't have Google Ads accounts? This video has all your answers. Watch now How should you run ads for your clients if they don't have Google Ads account? Should you run ads from your own account or not? we don't take clients if they don't have the account because some agencies do and they will run in their own account because they don't want to show how they are doing what they are doing in and how they have set up campaigns and everything. I'm not saying that's not ethical but we work with complete and total transparency with our clients. So they can go into any of their campaigns in their account and see what's happening or what's not happening. How much work has been done or not done? Right? So we don't hide anything and the second thing which I highly recommend and this is from years of experience is never use your own billing for client accou...

How To Track Calls That Come Through Your Website

If you are looking for a way to track calls that come through your website then this video is for you. Watch this short video to know what you need to do! How to track the calls originating from the website? So you will need to set up the calls from the website as a conversion. So the call extension calls from ads. The calls from the website are tracked and you need to track them by setting up a conversion action in your Google Ads account. And then you track it. So it's fairly straightforward. So the verification URL which I just show to you and also the phone number for the call ads is how it will verify for the call extension but on the website when they click and then see the number Google replaces it with the Google call forwarding number and then Google is going to track which ones came through the ads. If you enjoyed this article, you may also like: How to Setup Call Ads Conversion Tracking Google Ads Call Recording How To Setup Conversion Tracking In Google...

Google Ads Conversion Tracking: How To Track Whatsapp Button Click

If you want to know how to track your WhatsApp button click, this video is for you! Here we’ll show you the easiest way to track WhatsApp button click in no time. Watch now! Can we track the WhatsApp text originating from the website? Yes, you can track the clicks on WhatsApp through Google Tag Manager is the easiest way and we have got a lot of clients especially eCommerce websites, and eCommerce clients as well. When somebody is making before they made a purchase, they want to inquire about the size or the color or the delivery or the charges or whatever it may be. They will go on WhatsApp and they are going to inquire and then go and make that purchase or that conversion. So WhatsApp is always good to have. If you enjoyed this article, you may also like: Conversion Tracking in Google Ads Google Ads Offline Conversion Tracking How to Setup Call Ads Conversion Tracking Google Ads Conversion Tracking
Brand ad campaigns are effective marketing tools to make more sales. In this video, we talk about why brand ad campaigns are important for your business. What about starting the ad with the brand name and pinning it? Yes so if you are running for a branded campaign then pin the headline one for sure because if Roto-Rooter is my branded keyword so branded keywords or branded terms we always keep them as a separate campaign for two reasons first of all we don't want the budget to be used up by non-branded keywords because non-branded keywords will always have a lot higher search volume than a branded one and secondly so we don't get limited by budget for branded campaigns always remember never be limited by budget. Because people have gone to Google and put in your name. Roto-Rooter or whatever it may be. They know exactly what they want to look for and where to go to. You know buy Nike running shoes. They know that they want to buy the Nike brand and not just any other ...

Why Are Google Ads Call-Only Ads Getting Clicks But No Calls?

Are you running Google Ads Call-Only Ads? Are you getting clicks on your ads but no calls? Here are some possible explanations. Watch the video now! I'm getting clicks from my Google Ads but not getting the calls. Okay, so have a look you need to do two things. First of all, definitely change the ad. Look at your keywords as well. Because if you're not getting the calls, that means irrelevant people are clicking on the ads without reading them and wasting your budget and then they don't call because it's a two-step process, right? First, click on the call and then they have to call or click the button on the phone to start the call. So, I would for sure look at the keywords. Don't go broad. Try running with a phrase or exact match first and see if that improves. That should solve that problem. For emergency, I don't know what sort of call ads you are running. For emergency kinds of calls so like the one which I just showed you for emergency plumbing you...

Google Ads Expert: How To Hire A Google Ads Specialist Or PPC Specialist

Hiring a Google Ads expert is not easy. There are so many things to keep in mind. If you're looking to hire one, consider the attributes that we’ve explained in this video. Watch now. If you have to hire some resource for Google Ads, what's the first attribute you look into the individual? Great question. So I guess you want to expand your team. So there are two ways you can hire people. Sometimes quite often we will hire somebody who doesn't know anything. So we train them, we teach them our systems, our workflows, and so on. It may take them a little bit of a while six months to a year so we start them as an intern as a junior and then as they get the confidence they get better we progress them with the job as well. Sometimes you need somebody who is good. So what you want to do is in the interview process just don't look at the CV and see what they've done in the past which companies they've worked in and so on do a live audit like this open up your ...