SF Digital Studios

Video ads are everywhere now. Whether you’re scrolling through YouTube Shorts or watching a cooking tutorial, chances are, a video ad is waiting for you. But here’s the thing—if you’re running your  video campaigns  through Google Ads and only looking at conversions, you’re missing half the story. Let’s break it down.  This guide is for marketers who are newer to video advertising and want to make sure their efforts are working. We’ll walk through the key metrics you need to monitor if you want better returns and smarter strategies. 1. Impressions: Where the Journey Starts Impressions  show how many times your ad has been shown. But with video, impressions don’t all mean the same thing. Instream ads : An impression is counted only when the video starts playing. Infeed ads : It’s counted when the ad appears on-screen, not when someone clicks to play it. Shorts ads : Similar to instream, impressions are counted once playback starts as users sc...

If you’re diving into the world of Google Ads, you’ve probably encountered the term “smart bidding.” As Google’s advertising platform continues to evolve, smart bidding has made it easier for advertisers to automate the bidding process and focus on driving valuable conversions. But here’s the thing – even in a world where automation reigns,  bid modifiers  still hold value. So, how do you use them effectively in a smart bidding world? Let’s break it down. What Is Smart Bidding? Smart bidding is a Google Ads feature that uses  machine learning  to automatically adjust bids in real-time. The goal? To help advertisers achieve their objectives, whether that’s generating more sales or increasing the value of conversions. This means that instead of manually setting bids for your ads, Google’s algorithms adjust them based on factors like user behaviour, device type, location, and time of day. The great thing  about smart bidding  is that it’s designed...

Running a business today means juggling a lot, especially when it comes to spending money on marketing. If you’re using Google Ads, you already know it can drive traffic and leads. But are you getting the full story from your reports? Here’s the truth: standard  Google Ads reports  often miss the mark when it comes to showing what matters most to your specific business goals. That’s where Custom Columns step in. They sound technical, but they’re very simple to use—and they can give you the kind of insight that helps you make better decisions and stretch your ad budget further. Whether you’re a one-person operation or part of a small marketing team, Custom Columns can put you in control of your data. What Are Google Ads Custom Columns? Imagine you’re looking at your  Google Ads dashboard . You see numbers like clicks, impressions, and conversions—but maybe you’re wondering which conversions brought in money, or whether your ad spend yesterday was out of the or...

If you’re running Google Ads, you’ve likely heard the term  ROAS  thrown around. But what does it mean, and how do you calculate it? Whether you’re new to Google Ads or working on improving your ad performance,  understanding ROAS  (Return on Ad Spend) is crucial for making informed decisions about your advertising strategy. In this blog post, we’ll explain ROAS, how to calculate it, and why it’s an important metric for businesses, especially those running e-commerce campaigns. So, let’s dive in! What Is ROAS? First things first, let’s clarify what ROAS stands for. ROAS, or Return on Ad Spend, is a metric used to measure the effectiveness of your advertising campaigns, specifically how much revenue you earn for each dollar you spend on ads. This is crucial in determining whether your  Google Ads campaigns  are profitable or not. To put it simply, ROAS tells you how much revenue you generate for each dollar spent on Google Ads. A higher ROAS mea...

We’re thrilled to announce that we’ve officially retained our  Google Premier Partner status  for 2025! Cue the virtual confetti and celebratory high-fives! Google Premier Partner tier is reserved for the top 3% of participating agencies each calendar year, making it the most exclusive tier of the programme. Companies need to meet the Google Partner requirements and be in the top 3% of participating companies within a given country (determined annually) to become a Google Premier Partner.  There are 3 requirement categories that need to be met to earn the Google Partner badge and be a Google Partner:  Performance, Spend, and Certifications.  The Google Partner requirements are checked on a daily basis. But let’s be honest: what does that little badge mean? It’s more than just a shiny logo to put on our website. It’s a testament to the hard work and dedication our team puts in every single day. Google recognises us for: Consistently del...

When it comes to  creating ads  that catch attention and drive results, you don’t need to be an expert copywriter or even a native English speaker. Yes, you heard that right. Whether you’re new to ad writing or just looking to improve, this guide will break it down into simple, actionable steps. 1. Start with the Right Keywords Keywords are the backbone of any ad. They tell people exactly what your ad is about. For example, if someone searches for “red apples,” your ad should mention “red apples.” This improves relevance and increases the chances of people clicking. Tip:  Use the exact phrase people are searching for. If you’re selling “organic red apples,” don’t just write “fresh apples.” Be specific. 2. Leverage Your Brand Name (If You Have One) If your brand is well-known, don’t shy away from using it in your ad. For instance, “Nike Running Shoes” instantly grabs attention because of Nike’s popularity. But if your brand isn’t widely recognised,...

When you first dive into Google Ads, understanding Quality Score can feel overwhelming. But don’t worry, it’s not as complex as it may seem at first glance. Quality Score is a critical metric for advertisers because it directly affects the cost and performance of your ads. Improving it can lead to better ad placements, lower costs per click, and more efficient campaigns. In this blog post, we’ll break down the key components of Quality Score and offer practical tips to improve it without overcomplicating things. What Is Quality Score? Simply put, Quality Score is Google’s rating of the quality and relevance of your keywords, ads, and landing pages. It’s measured on a scale of 1 to 10, with 10 being the best possible score. A high Quality Score means that Google sees your ads as relevant and high quality, which leads to more favorable ad positions and lower  costs per click (CPC) . However, while Quality Score is important, it’s crucial to remember that it’s just on...

In today’s fast-paced digital advertising world, businesses constantly look for ways to optimise their ad campaigns and get the best return on investment (ROI). One tool that has made a big difference is  automated bidding . If you’re wondering how automated bidding can help improve for advertisers, the answer is straightforward: performance. By leveraging machine learning and automation, advertisers can take their campaigns to the next level, saving time, money, and effort while reaching their target audience more effectively. What is Automated Bidding? Before diving into how automated bidding helps, it’s essential to understand what it is. Automated bidding is a system where  machine learning algorithms  manage and adjust your ad bids for you. Unlike manual bidding, where advertisers need to regularly adjust their bids for each keyword or campaign, automated bidding continuously analyses data and automatically makes adjustments in real time. This system evaluates f...