SF Digital Studios

A/B testing sounds technical, but it’s pretty simple when you break it down. If you’ve got a landing page and you’re not sure why people are bouncing or not converting,  A/B testing  can help you figure that out. Think of it like experimenting with two versions of a recipe same dish, with slightly different ingredients. Which one do people like more? That’s what we’re about to find out. In this guide, we’ll walk through what A/B testing is, why it matters, how to set it up, and how to use the results. No fluff, no jargon, just the stuff you need to know. What Is A/B Testing? A/B testing (also called split testing) is when you create two versions of something, like your landing page, and see which one performs better. Version A is usually your original (the control), and Version B has one change, like a different headline or call-to-action button. Then, you send some of your traffic to version A and some to version B. After a set period or after enough visitors...

Google Analytics 4 (GA4) has changed the way we look at website data. If you used Universal Analytics before, GA4 might feel like a different tool. But once you get the hang of it, it offers a more detailed and flexible way to understand how users interact with your website or app. In this post, I’ll go over the top metrics you should track in  GA4  and explain why each one matters. This isn’t going to be full of jargon or overly complicated. My goal is to help you get familiar with what counts when it comes to website analytics. 1. Users The “Users” metric tells you how many people have visited your site or app. In GA4, you get three types: Total Users : Everyone who visited. New Users : People who visited for the first time. Active Users : Users who had an engaged session (we’ll talk about that soon). Why it matters:  Understanding user numbers helps you track growth. If your marketing is working, you should see your total and new users go...

If you own a website or run a blog, chances are you’ve heard of  Google Search Console . Maybe you even signed up once but weren’t sure what to do next. Don’t worry, it’s not as complicated as it sounds. In this post, I’ll walk you through what Google Search Console is, why it’s useful, and how to use it in a way that makes sense. Whether you’re a small business owner, blogger, or just curious, this guide is for you. hat is Google Search Console? Google Search Console (GSC) is a free tool provided by Google. It helps you understand how your website is performing in Google Search. Think of it like a dashboard that shows you how your site is doing in search results, what’s working, and what’s not. With GSC, you can see which keywords bring people to your site, which pages are popular, whether Google can access all your pages, and if any issues are stopping your site from being found. Why You Should Care About It A lot of people think they can just publish a website a...

Marketing changes fast. Algorithms update, platforms rise and fall, and buyers? They’ve become smarter. That’s why demand generation or “demand gen” has become one of the most talked-about topics in modern marketing. But let’s cut through the noise and break it down in a way that makes sense. If you’ve been on the fence about starting a  demand gen campaign , this post is for you. I’ll explain why you can’t afford to wait, what demand gen means (without the jargon), and how to take your first steps. No fluff, no 10-step funnels, just straight talk. What Is Demand Gen? Let’s not overcomplicate it. Demand generation is everything you do to get people interested in your product or service before they’re ready to buy. It’s not about closing the deal tomorrow. It’s about warming up your audience, building trust, and making sure that when they are ready to buy, they think of you first. Think of demand gen as planting seeds. Sales are the harvest. But if you don’t pla...

When it comes to online marketing, your landing page is your first impression, and we all know how important first impressions are. Whether you’re running ads, promoting a product, or collecting leads, a landing page can make or break your campaign. But what exactly makes a landing page good? It’s not about cramming in fancy words or complicated designs. It’s about doing a few key things right. In this post, I’ll walk you through the top five tips to  optimise a landing page . These tips are simple, clear, and based on real experience. 1. Keep It Focused – One Goal, One Message One of the most common mistakes people make is trying to say too much at once. Your landing page isn’t your whole website. It’s not the place for visitors to browse and explore different options. It’s meant to guide them toward  one  specific action, signing up, buying something, downloading a file, booking a call, whatever it is. Why Focus Matters When your page has too ma...

Google Ads is one of the most powerful advertising platforms out there, but the costs can add up quickly, especially if your  cost-per-click (CPC)  is too high. Whether you’re running ads for an online store, a local business, or a service company, keeping CPC under control can make a huge difference in your budget and your  return on investment (ROI) . Lowering your CPC doesn’t always mean reducing your results. Many advertisers get more clicks for less money by making a few smart changes. This post will walk you through 8 practical and easy-to-understand ways to lower your Google Ads CPC without sounding like a robot or getting too technical. Let’s dive in. 1. Use Long-Tail Keywords Instead of going after broad, competitive keywords like “shoes” or “digital marketing,” try long-tail keywords like “women’s trail running shoes size 8” or “affordable SEO services for dentists.” Long-tail keywords usually have less competition and lower CPCs. They also ...