SF Digital Studios

If you’re running Google Ads in 2025, you’re not just competing with other brands; you’re up against smarter algorithms, tighter budgets, and more crowded markets. But there’s one thing that hasn’t changed: keyword research is still at the heart of a  successful campaign . In this post, I’m going to break down keyword research in a way that makes sense, especially if you’re not a seasoned expert. No AI-generated fluff. Just clear, honest tips from someone who’s spent real time testing what works and what doesn’t. Let’s get into it. Why Keyword Research Still Matters in 2025 It’s tempting to think that Google Ads has become all about automation.  Smart campaigns ,  Performance Max , and AI suggestions, you might think manual keyword research is outdated. It’s not. Here’s why:  Google’s smart features are only as good as the data you feed them. And keywords? They’re data. If you understand what your audience is searching for, you can guide Google t...

You set up your  Google Ads campaign , you chose the keywords, you created what you thought was a solid ad, and still, no results. Maybe you’re seeing clicks but no sales. Or worse, barely any clicks at all. Don’t worry. You’re not alone. A lot of businesses (even experienced marketers) struggle with turning Google Ads into real results. In this post, we’ll walk through some of the most common reasons your Google Ads aren’t converting and how you can fix them fast. No fluff, no jargon, just straightforward advice. 1. You’re Targeting the Wrong Keywords Let’s start with the most common mistake: bad keyword targeting. If your ads aren’t showing to the right people, you won’t get conversions, no matter how great your ad looks. What to check: Are your keywords too broad? Are you showing up for unrelated searches? Are you bidding on keywords your actual customers would use? Quick Fix: Use  Google’s Keyword Planner  to research te...

Starting with Google Ads can feel overwhelming. There are keywords, budgets, bidding, and ad groups, it can seem like a whole new language. But the truth is, once you get the basics down, it’s not that complicated. In this post, I’ll walk you through how to launch your first Google Ads campaign like a pro, without needing a marketing degree. This guide is for beginners, small business owners, freelancers, or anyone who wants to dip their toes into digital advertising. So grab a cup of coffee, and let’s dive in. Why Google Ads? Before we get into the how, let’s talk about the why. Google Ads (formerly Google AdWords) is one of the most powerful online advertising platforms. Why? Because it shows your ads to people who are  already  searching for what you offer. That’s not just advertising, that’s demand capture. Think of it this way: If someone searches “emergency plumber near me” at 2 AM, and your ad shows up, they’re not just browsing; they need help now....

Responsive Search Ads (RSAs) are one of the biggest changes Google has made in recent years to how advertisers create and manage their ads. If you’re used to Expanded Text Ads, RSAs might feel unfamiliar or even a little confusing at first. But once you understand the basics, they can become a powerful tool to improve your performance on Google Search. In this post, we’ll go over the core fundamentals of RSAs, explain how they work, share tips on how to use them effectively, and highlight some common mistakes to avoid. Whether you’re just starting with Google Ads or trying to improve your existing campaigns, this guide will help you understand RSAs clearly and simply. What Are Responsive Search Ads? Responsive Search Ads  allow you to write multiple headlines and descriptions for a single ad. Instead of creating one fixed ad, you provide up to 15 headlines and 4 descriptions. Google then automatically tests different combinations of these to find out which ones perform bes...