SF Digital Studios

No matter how many ad groups or keywords you've got, whether you've got a few or a few hundred or few thousand, it really doesn't matter. The filter will help you filter out all the noise from your data and just get your focus on the metrics which are important to you. So you can use filters at the campaign level, ad group, ads, keywords, search queries, or wherever you see the filter in the interface you can use throughout that interface but these are the five main places which you will use it. So how do you use it? When to use it? So let's say you need to find a batch of keywords, which you may think are underperforming or are performing very well and may need your attention to either bid up or bid down. So let’s say you want to find out some low performing keywords, for example, the CTR is less than a certain amount, or you want to find out all the low volume keywords in your account, and you might have dozens of campaigns and hundreds of ad groups with potentially t...

Google Ads Call Recording is a feature that is used to be able to record calls that you receive in relation to an ad you have placed online. Using this, you will be able to have a better understanding as to whether or not you are getting good leads from ads, helping your marketing effort. You can watch this  video  if you would like to find out more about this. In this article, though, we’re going to be taking a look at some of the important information that you are going to need if you want to use Google Ads call recording. If you want to find out more, keep reading down below. What Do You Need For Call Recording? There are certain things that you’re going to need to have before you will be able to enable call recording. The first one is that you need to have call reporting enabled. As well as this, you’re going to need a US number, otherwise call recording won’t work. The other thing that you’re going to need is administrative access to a  Google Ads account . As long a...

Okay. I believe we are live. Please give me a moment to make sure everything is working good. We'll get started. I'm a lot less stressed today compared to yesterday when everything just wasn't working and started to crash! Computers and the internet is behaving quite nicely, let's get the show on the road! Hello, my name is Uzair, and thank you for being here. It is five o'clock in the UK. Today is 31st, July 2020. Every weekday, I log online at this time and go through Google ads, digital marketing, email marketing, pretty much anything to do with your online sales or to generate leads for your business. The format of the sessions is very informal. There are no signups, no charges on anything. You can log in online from anywhere in the world, or watch it as a recording afterward. All the sessions are saved on a YouTube channel. Today before I get started, first of all, I would like to wish everyone, a very happy Eid. Eid is a very auspicious and religious day i...

Using the promotion extension in your Google Ads is a great way to showcase your promotions for your product or service. In this video, I'm going to show you how you can set up the promotion extensions very easily and quickly. Hello! Thanks for joining in, my name is Uzair and in this video, I'm going to show you how to set up the promotion extensions in your Google Ads. It's a great way to showcase your promotions you may have, and it also makes your ads look a bit bigger. All you need to do is to go to your Google Ads account, go to your 'Extensions,' and then you go to the plus button. The last one as of today is the 'Promotion extension.' Now you can set the promotion extension at 'Account,' 'Campaign,' or 'Ad Group' level. So we're going to go ahead and set it up at the 'Account' level. So any campaigns you're running or you may set up in the future, will have these extensions eligible for these. Then you ...

GDN Advanced Setup Part I discussed the rationale behind going into display ads offered in Google Ads. Why use and when the  Google Display Network (GDN)  would be a logical extension to a marketing mix and how to set up display ads in a way it will bring the most value to an advertiser. Most importantly, first and second-party data was discussed, and even keyword targeting. Part II will explore some of the finer points in setting up GDN ads and touch upon critical settings that would improve performance. For more information also watch the video below. Does First-Party Data Offer Incrementality? As discussed in Part I, first-party data should be one of the primary attributes of  creating successful GDN campaigns . Building first-party data requires planning, time, and even development. Some people would even argue that first-party data is less important than trying to find new audiences. In a way, that is correct. First-party data implies that the data an advertiser has ...

Within Google Ads, you have the option to extend your advertising to the sprawling  Google Display Network (GDN) . Where the Google text ads are reliant on linking campaigns, ad groups & keywords to search queries, and therefore reliant on the “demand” on chosen keywords, GDN allows you to break free from those restraints.  Google text ads are also referred to as part of the “pull” channels (i.e. dependent on existing demand), GDN is considered a “push” channel (i.e. not limited and able to reach new audiences). GDN ads are perfect to complement text ads and broadens the advertiser’s marketing toolset. For more on Google Display Network, Advanced Setup, watch the video below. How Display Ads Fit in Your Marketing Mix “Why use display ads?” or “display ads don’t perform well” is often heard in discussions, especially when comparing performance to text ads. As display ads offer a richer visual experience than text ads, it’s easy for advertisers to spend disproportionate...

Trying to be more productive is one of the key aspects of any working professional. Business owners need to be able to do as much as possible to improve their workflow and enhance productivity and accuracy within the business as much as possible. Now, one of the key ways of being able to achieve this is to make sure you find and absorb the data that is most relevant to you and your needs. This is one of the key ways of being able to do this is through the use of filters, and, specifically, Google Filters. In this guide, we are going to take a closer look at how you can best utilize this, as well as the benefits of making it a key area of your business moving forward right now. You can filter for keywords and CTRs, and adjust your workflow in a matter of moments. Things You Can Use Filters For There is a wealth of information online, and it can often get overwhelming for a lot of people. This is why businesses need to be looking to improve efficiency by making sure they apply filters in...