Google Ads: Mastering Google Ads To Setup GDN Campaigns

Google Ads: Mastering Google Ads To Setup GDN Campaigns – Google Ads Editor

Now let’s go onto the ads first …you’ve got all these ads over here on the left-hand side, right? I’m
going to upload image ads. Add images.

Now I can pick up multiple images as well, or I can pick up one image. So I’ve got these 300 x 250 ads, so I’m not uploading all at the same time. Usually, I will just select five or 10 ads and upload it. Now imagine trying to upload so many ads through the interface, it’s pretty impossible! Well, you can, it’s going to take you days! Select all the ads and then I put in my website address and the final URL…

All these ads have now been put up with the display and the final URL, right? And I can do the same thing. I’ll try another couple of ads, select them and upload. So you need to create the right size as per Google’s guidelines. Otherwise, they will be rejected because if the size is not right, you will not be able to upload or it probably won’t allow you to upload from here.

Now I’ve got 4,882 ads… they’ve all been set up. I’m going to keep them. Now in here under the targeting, see these mobile app categories, app categories, negatives? I go in here, make multiple changes. Add the mobile category. At the campaign level or at the ad group level.

I want to exclude at the campaign level, you can choose Apple, Google, or whichever. I’m going to go all now. Now the whole campaign has excluded all the categories in one go, and you can do the same thing – if you’ve got a list of YouTube channels, which are about kids where you know that you are going to waste money, you can either put up here as well or as placement negatives.

So if you would like to add a campaign level negative, let’s say you don’t want to run this on CNN and you’ve got a long list of placements, which are, you know, junky and spammy websites or URLs, you can either put them in one at a time or you can copy and paste them from a spreadsheet all from here in a matter of seconds. And that’s how quick it is to set up your Google display network campaigns.

…The key to this is the Editor. You’ve got to learn this. If you want to take Google Ads to the next level, this is the key. Hardly anybody knows it, hardly anybody knows how to use it. So I would say learn how to use the Google Ads Editor and then you can be as creative as you like.

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