Skip to main content

Google Ads Tip: Smart Bidding


‘Please explain the different types of smart bidding...’ 

 ...I can never get any impressions from these and they never work.’ Call to action or that conversion action which you want... What most people do is when they have got zero data in their account and you are, let's say starting a brand new campaign today, the default settings in Google ads are the automated bidding.

Obviously you as a newbie or a newcomer, you would set that up and you'll find that you are not getting any impressions, forget clicks, or conversions! You're not even getting any impressions, and you will find that the campaign will go into the learning phase where you get the message called eligible learning. So what that means is the system, the algorithm, the robots, are trying to work out what you want because it doesn't have any data in the account.

Are you looking for visitors to your website? Are you looking for email subscribers? Are you looking for somebody to make a purchase on your website? It needs to learn and this is what it is trying to do without any data. The second thing is the bidding. So let's start with the first one. The target CPA. The target CPA means TCPA, Target Cost per Acquisition. Now it's the same as conversion. But if it was TCPC, that means cost per click. So then the confusion will arise. So that's why it is called acquisition. So you are acquiring a lead or a customer.

I'm going to put this down so you don't get confused. What this means is how much are you prepared to pay for an acquisition? Now, an acquisition could be a lead or a customer, right? So if you are a lead generation business where you are generating leads, your acquisition would lead. If you are an eCommerce website and you're selling physical products or digital products, then you are trying to get customers to your website to make a purchase.

Now you need to give a target because they want to get or acquire a customer as cheaply as possible, which is understandable. But if your cost per click, let's say in your niche is $10, then how can you get a conversion at $5? It's impossible. Google will not have any leeway. So what you need to do is, and this is my opinion and my workflow, before I start any of these automated campaigns, I always run manually.

First of all, run a manual campaign, get the data in, the minimum is about 30. Google says, well if you speak to any of the Google apps on the support, they will say, well start on the target automated bid from day one. You can try it, and then you can also set up a manual campaign and run both of them and see which one starts to work. So don't take my word for it!

If you enjoyed this article, you may also like:

Join in YouTube Live stream every weekday at 1700 hrs. Set your reminder here
Labels:

Comments

Post a Comment

Popular posts from this blog

The Fastest Way To Scale Your Google Ads Campaigns (Without Losing Money)

Google Ads can feel like a high-stakes casino. You’re trying to win big, but one wrong move and your budget vanishes faster than a free pizza at a tech conference. The dream is to scale your campaigns, reach more people, and see those conversions roll in. But the nightmare? Spending more and getting less. So, how do you put your  Google Ads campaigns  into hyper-growth mode without burning a hole in your wallet? It’s not about magic tricks or secret algorithms. It’s about smart, calculated steps that build on what’s already working. Stop Chasing Shiny Objects – Look at Your Data Before you even think about adding new keywords or expanding to  new audiences , take a deep breath and look at what you already have. Your existing campaigns are a goldmine of information, if only you bother to dig. Which keywords are bringing in conversions?  I’m not talking about clicks here. I’m talking about actual sales, leads, sign-ups – whatever your goal is. If a ke...
Post a Comment
Read more

What Is A Key Benefit Of Smart Display Campaigns?

You’ve probably heard about  Smart Display campaigns  if you’re running online ads. They are one of the easiest ways to get your ads in front of the right audience without spending hours tweaking settings. Simplicity At Its Best One of the biggest benefits of Smart Display campaigns is how simple they are to set up. Unlike traditional display campaigns, where you have to choose targeting, bids, and ad placements manually, Smart Display campaigns do all the hard work for you. Automation That Works For You Google’s machine learning takes over and ensures your ads are shown to the right people at the right time. It automatically adjusts bids, selects the best placements, and optimises your campaign for better performance. This means you can focus on your overall marketing strategy while the system fine-tunes your ads in the background. No Technical Expertise Needed Not everyone is an expert in digital advertising, and that’s okay! With Smart Display campaigns...
Post a Comment
Read more

Google Ads Hacks: What The Pros Don’t Want You To Know

Ever felt like Google Ads is a hack club with a bouncer named “Algorithm” and you’re stuck outside, peering through the velvet rope? You’re not alone. Many businesses, big and small, grapple with the complexities of Google Ads, often feeling like they’re pouring money into a black hole. The “pros” – those agencies and consultants who manage huge budgets – often talk a good game, but some of their “hacks” aren’t hacks at all, just common-sense practices they’ve refined. But what if I told you there are some things the pros might not explicitly tell you, not because they’re malicious, but because it challenges the mystique they’ve built around their expertise? These aren’t shady tricks, mind you, but rather fundamental insights that can shift your perspective and empower you to take back control of your ad spend. Let’s pull back the curtain a bit. Hack #1: Your “Quality Score” Isn’t Just About Your Keywords You’ve probably heard about  Quality Score . Google tell...
Post a Comment
Read more