Skip to main content

Google Ads Tip: Smart Bidding


‘Please explain the different types of smart bidding...’ 

 ...I can never get any impressions from these and they never work.’ Call to action or that conversion action which you want... What most people do is when they have got zero data in their account and you are, let's say starting a brand new campaign today, the default settings in Google ads are the automated bidding.

Obviously you as a newbie or a newcomer, you would set that up and you'll find that you are not getting any impressions, forget clicks, or conversions! You're not even getting any impressions, and you will find that the campaign will go into the learning phase where you get the message called eligible learning. So what that means is the system, the algorithm, the robots, are trying to work out what you want because it doesn't have any data in the account.

Are you looking for visitors to your website? Are you looking for email subscribers? Are you looking for somebody to make a purchase on your website? It needs to learn and this is what it is trying to do without any data. The second thing is the bidding. So let's start with the first one. The target CPA. The target CPA means TCPA, Target Cost per Acquisition. Now it's the same as conversion. But if it was TCPC, that means cost per click. So then the confusion will arise. So that's why it is called acquisition. So you are acquiring a lead or a customer.

I'm going to put this down so you don't get confused. What this means is how much are you prepared to pay for an acquisition? Now, an acquisition could be a lead or a customer, right? So if you are a lead generation business where you are generating leads, your acquisition would lead. If you are an eCommerce website and you're selling physical products or digital products, then you are trying to get customers to your website to make a purchase.

Now you need to give a target because they want to get or acquire a customer as cheaply as possible, which is understandable. But if your cost per click, let's say in your niche is $10, then how can you get a conversion at $5? It's impossible. Google will not have any leeway. So what you need to do is, and this is my opinion and my workflow, before I start any of these automated campaigns, I always run manually.

First of all, run a manual campaign, get the data in, the minimum is about 30. Google says, well if you speak to any of the Google apps on the support, they will say, well start on the target automated bid from day one. You can try it, and then you can also set up a manual campaign and run both of them and see which one starts to work. So don't take my word for it!

If you enjoyed this article, you may also like:

Join in YouTube Live stream every weekday at 1700 hrs. Set your reminder here
Labels:

Comments

Post a Comment

Popular posts from this blog

SEO for Attorneys: How to Rank Locally and Get Enquiries Every Week

Are you a skilled attorney, yet your phone isn’t ringing with new clients? Many law firms struggle to connect with their ideal local audience despite offering top-notch legal services. In today’s digital landscape, simply having a website isn’t enough; you need a robust strategy to ensure potential clients find you when they need legal help the most. What if you could consistently attract  qualified leads  right in your geographical area, turning online searches into tangible weekly enquiries? This comprehensive guide will demystify the world of SEO for attorneys, providing you with actionable strategies to dominate local search results. We’ll explore how to optimize your online presence, build authority, and convert browsers into paying clients. Prepare to transform your firm’s digital footprint and secure a steady stream of new business with effective law firm SEO. Unlocking Local Dominance: Essential SEO for Law Firms Why Local SEO is Crucial for Lawyers in a Competitive Ma...
Post a Comment
Read more

The Customer Avatar Exercise That Makes Copywriting Almost Too Easy

What if there was a secret weapon that could make your marketing messages resonate so deeply, they almost felt telepathic? Imagine cutting through the noise and connecting directly with the hearts and minds of your perfect customers. This isn’t magic; it’s the power of understanding your  ideal customer  on a profound level. It’s a skill that can transform your copywriting from generic to genuinely irresistible, making sales almost automatic. Many small business owners and copywriters struggle, often hearing crickets despite hours of effort. Without understanding your audience, your words float aimlessly. The customer avatar exercise becomes your most potent marketing tool, simplifying persuasive writing. This guide demystifies the  customer avatar , showing you how to build a detailed ideal client profile. It’s a fundamental shift in your marketing strategy. You’ll gain a framework to write copy that feels like a conversation, leading to stronger connections and improved...
Post a Comment
Read more

Your Customers Aren’t Cold: Your Message Is: The Art of Authentic Connection

Imagine pouring your heart into a sales pitch, crafting the perfect email, or spending hours on a marketing campaign, only to be met with silence. Does it feel like your potential customers are simply “cold” or uninterested? What if their indifference isn’t a reflection of their buying intent, but rather a symptom of miscommunication? What if the problem isn’t them, but the way you’re speaking to them? This isn’t about blaming your efforts, but empowering them with a new perspective on customer engagement and effective communication. Understanding the Myth of the ‘Cold’ Customer The term “cold customer” is often a misnomer, a convenient label for when outreach isn’t yielding results. It implies a lack of interest, but often, this perceived coldness isn’t deep-seated rejection; it’s a superficial reaction to messaging that doesn’t resonate. For small business owners and non-technical readers, understanding this distinction transforms their entire approach to sales and marketing communic...
Post a Comment
Read more