Google Ads Tips: Setting Up Google Ads Campaigns Without Goal Guidance

Which is better, a Google Ads campaign without goal guidance or wait for the lowest CPC?

When you click on the plus button for the new campaign and you've got a variety of goal guidance, if you choose one of the options, you get fewer features available but if you set up a campaign without the goal guidance, you get the full spectrum of all the features which are available from Google.

So it does not mean which is better, it just means what you are looking for, so if you want the most flexibility for your campaign’s set up, then run a campaign without the goal guidance option. That does not mean that you are running a campaign without conversion tracking. You should never run a campaign without conversion tracking!

Because once you start to run and you're starting to get conversions, and then you switch over to automated bidding, and you don't have conversion tracking set up, you don't know, the machine does not know what you are looking for. So 100%, first set up your conversions, and then set up your account. So running up a campaign with or without goals. It really does not matter.

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