Learn Google Ads: Setting Up A Smart Campaign: Google Maps

In today's session, I'm going to go through the Google Ads Smart Campaign. Now the algorithm and machine learning, artificial intelligence is improving at an extremely rapid pace...but you need to control the optimization and management of your ads so that Google doesn't go and spend all your budget on search terms which may not be very good for you!

With this in mind, we have a campaign called Google Ads Smart Campaign. Initially, I wasn't getting any good results, but now day-by-day, these smart campaigns are getting smarter and the results are coming in at a great cost per acquisition and it is starting to perform really well.

Where do these smart campaigns run?

They run all over Google, Google Maps, and right across the Google Display Network. The key over here is Google Maps because if you have set up the campaign the right way and targeting the right areas and locations, it really does work wonderfully well. The beauty of these campaigns is that you don't need to optimize, it's pretty much hands-free.

You can create text and image ads and it's going to go on Google and Google Maps. Most of the time I want to run on Google Maps, but you can't control it because it's up to Google where it's going to show your smart campaigns and you can highlight either your whole business or if you’ve got different services, for example, for my business we have got Google Ads, web design, photography, video marketing and so on - I can create separate campaigns.

Each campaign is really targeted for each service rather than all of them put in one campaign, and I would recommend that you do the same for yourself. This is the Google Ad smart campaigns, the easiest campaigns you can set up in Google ads and I'll show you how easy this is. So, as I said earlier on, it's pretty much totally hands-free with minimal effort and you can get in front of your potential audience in your targeted location.

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