Google Ads Tips: Comparing Google Ads To Other PPC Ads For Success

‘How do LinkedIn ads compare to Google Ads and Facebook ads?’

They're completely different! I would say when you have a problem and you need a solution, you will go to Google. You will not go to LinkedIn, you will not go to Facebook. So Google is where the intent is. The search is where LinkedIn is different. You can target companies, you can target professionals by job titles. So if I want to target all the marketing directors in a location or worldwide, I can run ads on LinkedIn and target those people. If I want to target all the employees of a company where they are working, I can do that.

So LinkedIn has got some amazing features which you can do on Google or Facebook and the same thing. Facebook has got some features, amazing targeting, which you can't do on LinkedIn or Google ads. This is what I said earlier on, you've got to be in all these places because your targeting is different and then you can see which one is performing the best. But don't stop running ads if LinkedIn is more expensive than Google is. It's a different way of promoting and you're going to get different kinds of leads as well as customers.

Linkedin ads are a little bit more, I think quite a bit more expensive than Google ads. But then what do you classify as expensive, if it's a higher cost per lead but they're converting more than it's even more profitable for you to be getting leads at a higher CPA. Linkedin I'm finding video views of video ads are pretty much as good as YouTube or Facebook. Not many people are using it and running them on LinkedIn, using video ads. Try it and you will find that they work pretty well.

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