Google Ads Tips: Comparing Google Ads To Other PPC Ads For Success

‘How do LinkedIn ads compare to Google Ads and Facebook ads?’

They're completely different! I would say when you have a problem and you need a solution, you will go to Google. You will not go to LinkedIn, you will not go to Facebook. So Google is where the intent is. The search is where LinkedIn is different. You can target companies, you can target professionals by job titles. So if I want to target all the marketing directors in a location or worldwide, I can run ads on LinkedIn and target those people. If I want to target all the employees of a company where they are working, I can do that.

So LinkedIn has got some amazing features which you can do on Google or Facebook and the same thing. Facebook has got some features, amazing targeting, which you can't do on LinkedIn or Google ads. This is what I said earlier on, you've got to be in all these places because your targeting is different and then you can see which one is performing the best. But don't stop running ads if LinkedIn is more expensive than Google is. It's a different way of promoting and you're going to get different kinds of leads as well as customers.

Linkedin ads are a little bit more, I think quite a bit more expensive than Google ads. But then what do you classify as expensive, if it's a higher cost per lead but they're converting more than it's even more profitable for you to be getting leads at a higher CPA. Linkedin I'm finding video views of video ads are pretty much as good as YouTube or Facebook. Not many people are using it and running them on LinkedIn, using video ads. Try it and you will find that they work pretty well.

If you enjoyed this article, you may also like:

Join in YouTube Live stream every weekday at 1700 hrs. Set your reminder herek2

Comments

SEO for Attorneys: How to Rank Locally and Get Enquiries Every Week

Are you a skilled attorney, yet your phone isn’t ringing with new clients? Many law firms struggle to connect with their ideal local audience despite offering top-notch legal services. In today’s digital landscape, simply having a website isn’t enough; you need a robust strategy to ensure potential clients find you when they need legal help the most. What if you could consistently attract qualified leads right in your geographical area, turning online searches into tangible weekly enquiries? This comprehensive guide will demystify the world of SEO for attorneys, providing you with actionable strategies to dominate local search results. We’ll explore how to optimize your online presence, build authority, and convert browsers into paying clients. Prepare to transform your firm’s digital footprint and secure a steady stream of new business with effective law firm SEO. Unlocking Local Dominance: Essential SEO for Law Firms Why Local SEO is Crucial for Lawyers in a Competitive Ma...

The Customer Avatar Exercise That Makes Copywriting Almost Too Easy

What if there was a secret weapon that could make your marketing messages resonate so deeply, they almost felt telepathic? Imagine cutting through the noise and connecting directly with the hearts and minds of your perfect customers. This isn’t magic; it’s the power of understanding your ideal customer on a profound level. It’s a skill that can transform your copywriting from generic to genuinely irresistible, making sales almost automatic. Many small business owners and copywriters struggle, often hearing crickets despite hours of effort. Without understanding your audience, your words float aimlessly. The customer avatar exercise becomes your most potent marketing tool, simplifying persuasive writing. This guide demystifies the customer avatar , showing you how to build a detailed ideal client profile. It’s a fundamental shift in your marketing strategy. You’ll gain a framework to write copy that feels like a conversation, leading to stronger connections and improved...

Your Customers Aren’t Cold: Your Message Is: The Art of Authentic Connection

Imagine pouring your heart into a sales pitch, crafting the perfect email, or spending hours on a marketing campaign, only to be met with silence. Does it feel like your potential customers are simply “cold” or uninterested? What if their indifference isn’t a reflection of their buying intent, but rather a symptom of miscommunication? What if the problem isn’t them, but the way you’re speaking to them? This isn’t about blaming your efforts, but empowering them with a new perspective on customer engagement and effective communication. Understanding the Myth of the ‘Cold’ Customer The term “cold customer” is often a misnomer, a convenient label for when outreach isn’t yielding results. It implies a lack of interest, but often, this perceived coldness isn’t deep-seated rejection; it’s a superficial reaction to messaging that doesn’t resonate. For small business owners and non-technical readers, understanding this distinction transforms their entire approach to sales and marketing communic...

SF Digital Studios

Search This Blog