Google Ads: Campaign Setup For Wedding Photographers: Part 2 of 3

Now you can see wedding photography prices are completely different from Asian wedding photographers. I can't have the same ad for these two keywords... I want to group them together. The way I do that is I will, first of all, pick up a keyword. Let's say an Asian wedding. So what I'm telling Google sheet is to scan through this column A whichever keyword has got these two words, put them over here.

Now, this ad group for my Asian wedding photographer has got four keywords: Asian wedding photography Asian wedding photographer, best Asian wedding photographers, Asian wedding photography prices. That's good. Now when I have my headline one, I mean I would always put this keyword as in headline one, looking for an Asian wedding photographer or Asian best wedding, Asian wedding photographer, etc.

It's going to be extremely relevant. Now we are going to look at, let's say, wedding photographer. Now most of these, this list will have that keyword in there so it won't make a very targeted ad group, right? Although you can use it this way as well. What I would do is I would not create a wedding photographer, I would possibly put in destination wedding because we know wedding photographer is there on all those terms…

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