Google Ads: Keyword Research: Ad Groups

‘What tool are you using for keyword research?’

This is a spreadsheet that I created for myself and our business, which we use for ourselves. I will put up a link in a few days where you can download it for free and get started with setting up your campaigns like this.

‘On an upcoming life, can you go in more depth on the step prior to this, how to do the keyword research?’

What I do is I just go in here and download the keyword ideas so you don't need to make things extremely complicated. You've got the whole list here. I've got 400 keywords. You know people don't even use 30, 40, let alone 400 and I'm sorting out these 400 because I'm not doing all the heavy lifting. The spreadsheet is doing it for me and I can easily sort out my keywords.

So what I'll do in tomorrow's session is this number of ad groups and write ads in front of you. And you will see all of these will be utilized and ads will be extremely targeted. I'm not going to write just two ads for all of these keywords. Each ad group will have its own ad with that keyword in the headline, description, and in path one and path two.

So the keyword will be in three different places in the ad, which will make it extremely relevant to our keyword. Hence your quality score is absolutely going to go high, and when somebody sees your ad and they see that if they were looking for budget wedding photography and then the first headline says, you know, budget wedding photography or photographer, it is more likely to get the click than your competitors.

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