Google Ads Tips: Custom Affinity Audience

How do you target your competitors customers?

You can't target customers of your competitor, but you can target their lookalike website visitors. So what we do is we set this on the Google display network. It is called the custom affinity audience or custom intent audience, where Google knows the type of people who visit your competitors' website and they are not, from what I understand, lots of different people saying different things.

From what I understand and what I've heard from the Google apps is it's a lookalike, but it's a pretty good audience. We've got, if I say to Google, look, I want to show my ads to those types of people who go to such and such website, then they are going to show my ads in front of those people, and you will find that they work really well and you get some really good results.

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