Google Ads Tips: Generating Leads Using Facebook Ads

‘How do I generate leads using Facebook ads for my marketing agency?’

The thing is you’ve got to have an offer, have a sales funnel, all these traffic channels, Facebook, Google, LinkedIn. They will send you an unlimited amount of traffic if you want. How much traffic do you want? The problem is converting. If you don't have your sales funnel, you are leaking away all your leads, your traffic putting in all these resources, energy, and money into driving traffic to your website.

What is the offer? You know, I've often heard that ‘Oh, Facebook ads are a scam... Google is just ripping everybody off... Linkedin is too expensive…’ Well, it really depends on what you are doing to convert. How good is your offer? How much trust have you built with your audience? If they come to your website and they don't buy or sign up, that means they don't like what they see or they don't trust you.

These are the two options. Or if you're selling something, it might be too expensive. But for lead generation, you know, the bottom line is do they trust you? Yes or no? Or do they like what they see on the landing page? So if you trust me and you come to one of my landing pages and you go away, that means you did not like the offer. It does not mean that you don't trust me. So you've got to change your offer, change the copy, the headlines, change the message, and then it's going to keep on optimizing your landing pages, your offers, and you'll start to see some good results from any kind of platform, let alone Facebook ads.

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