Google Ads Tips: Using Landing Page vs Home Page

What is the difference between landing page and homepage?

What's the main difference? The main difference is on the homepage of a website, you've got a lot of call to actions. You've got the navigation bar at the top, you may have different descriptions of different services and lots going on. A landing page is just purely for one offer or one product. That's it.

You don't have any navigation at the top to confuse or leak away from the visitors and they might start clicking here, there and everywhere and then they forget why did they come to you in the first place?! You want to cage in your audience on that landing page and so that they just focus on that one call to action only, be it sign up, buy now or watch the video or whatever it may be. So tomorrow I'm going to go into a lot more detail on it.

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