Learn Google Ads: Ad Placements

The campaign in total. If you have a campaign total of 100, 200, 500, or whatever the amount is, you put it here or if you want to keep it running, you have a daily budget of let's say $2 or £5 or whatever it is. I'm going to keep it at five. Start date. You can put in an end date. So if it's for a special event like Christmas, Valentines, Mother's Day, Father's Day, and you want that ad to finish before the event finishes, then you put the end date over here.

We are going to show our ads on YouTube obviously, and then on video partners on the display network, and this is where you can go outside of YouTube and all over the internet video. So if somebody has embedded a video and is allowing Google to place video ads on it, it could be on Huffington Post, CNN, BBC, ESPN, then potentially your video ad can show up on those video partner channels as well.

It's a great way to absolutely have a wide coverage for your video ads! Languages, you can either choose whichever one you want, I'll just leave it as English or all languages, it really doesn't matter. Targeting, it really depends on whether you are a local, national, or an international business, so you select your location where you want to target. Now inventory you have over here, and then you can exclude where you don't want your inventory or your ads to show up, you just check them off over here.

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