Learn Google Ads: Creating Your Companion Banner

Don't let YouTube choose your companion banner by auto-generating because this is where this is real estate that you want to utilize. Even after somebody has skipped my ad, that banner will stay there for a little while. So I want to put up my branding on my banner. So the banner is 300 by 60 pixels. You can create one in Photoshop or Canva or whatever image editing software you are using. I already uploaded one before, select that, now you see how prominent it is, it really stands out!

The other thing which I try not to do is put a lot of text on it because it becomes so small, especially on the mobile, on the mobile it doesn't show anyway. But on a screen, you don't want the text to be too small. You just want your branding to stand out as much as possible, as big as possible as well. I would recommend that you just put in your logo and you've got the call to action and your headline underneath. You put your ad name and all you do is create your campaign, and that's how easy it is to set up your video ads campaign! Now it will take roughly about 24 hours for you Google to approve your video ad. Once the campaign and the ad are approved, your video ads will start to run.

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