Now, this is where a lot of people skip this very important option because this should not be optional. This should be absolutely compulsory because this is the call to action I want to put up. So you’ve got to put in fields, call to action, I can put in learn more, you've only got 10 characters for this. If you're selling something you can put in buy now or you can put in sign up or whatever that call to action may be... It's a very low hanging fruit.
I'm not asking them for a commitment, all I'm saying is, you know, I don't want to sell anything right now and the headline, so I can put in Google ads training. Now if you go over this it’s going to turn red. That means you can't have that. I can put something like Google ads or video ads or whatever I want my headings to be. In fact, if I can put in...learn videos, that's a good call to action headline, and I've got my character limit used up as well.
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