Learn Google Ads: How To Set Up Targeting For Video Ads

Then you've got the targeting options. So you've got: audiences, keywords, topics, and placements. These are the four ways you can target your video ads and this is the key to targeting your audiences. Now, if I go on to audiences and I want to target in-market audiences, those in-market audiences are those people who have searched for those keywords related to SEO and search engine marketing services on Google and when they come to YouTube you can target them. So that's a very powerful way of targeting very engaged and interested audiences for your campaign, and I can select which ones I want.

I have lots of options available over here, but we're going to keep things very simple for this video, all we do is we go on to the keywords. Now you enter your website or your product or your service. If I want to target people who are interested or who may be interested in digital marketing, I'm going to select all of them over here and just go through any keywords which are not relevant. They all look pretty good to me. Now you don't need to worry about phrases, exact or any kind of match types. You just keep it as it is, as a broad match and leave them over here.

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