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Learn Google Ads: Smart Campaigns: Search Terms & Suggestions


This is the critical thing where you need to select suggestions or search terms. I won't call the search terms. It suggests that Google is telling me what my business is all about so I can see that marketing consultant, online marketing, digital marketing, and so on. If I don't see any suggestions in here, you can click over here and add...

I'm going to take these out because I don't want to run a very generic campaign where I've got social media marketing, Google ads, email marketing, web design - what else have we got? Web development. I want to keep it extremely tight. So I'm going to put in Google Ads and see what it gives me. I've got your Google Mobile Ads, Google Retargeting, Google PPC.

So these are extremely relevant to me. Ads, mobile ads, remarketing is good and you can select and then I can put in Ad Words. Google. See, now it's giving me very relevant suggestions as I put in the Google app. If you do app ads, you need to put in about seven to 10 products or services. So I'm keeping the same one over here. So what I'm trying to do is to create a campaign just for Google Ads.
 
If I want to create a campaign for email marketing, then I will create a new one and then I will select all the suggestions for email marketing and so on, and the same thing for web design or any of the services you may have. So now you go next, you come across to create the first ad so you can put in headline one. That's 30 out of 30. That's good!

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