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Google Ads Tips: PPC Ads For Omni-Channel Campaigns


‘Which platform provides PPC ads other than Google ads?’

Pretty much every channel or social media has got ads on it - Facebook, Instagram, Twitter, LinkedIn. We have campaigns running on all these channels. I've got obviously Google, YouTube, Facebook, LinkedIn, Twitter, Quora, I think these are the six places where I'm running ads and then we can dive into each one of these channels and see what the results are like... on Instagram as well. Obviously Facebook and Instagram. So pretty much every platform where you can run your campaigns and ads. The thing is, you can focus on just one. But what I want to do is to be kind of like an octopus, wherever my audience goes, I want to catch them. So it's kind of like a multi-touch, omnichannel marketing campaign and you don't need big budgets.

You know, you can have $5 on each one of these and get your name out there regularly in front of these people. So wherever somebody goes from LinkedIn to Facebook or Facebook to YouTube, they see you and that's how it builds up and it's not a case of just putting on an ad today and getting the results tomorrow. This is a long-term game. You've got to plan it and then think of it as a marathon rather than a hundred meters dash. Most people just want a result and all they care about is about conversions, which we all do absolutely 100%.

But to reach that point where somebody will decide to say yes to you, it does take time and a bit of effort, just like I'm over here every day now with you guys building up my brand and some of you do come back to me. You've asked me to manage the course, the campaigns or buy my courses, etc. So I do make money at the end of it! But not in a way where I'm expecting immediate returns from you, that at the end of this YouTube live, I'm going to give you an offer that, you know, buy my stuff. I don't work like that and I don't want to be like the others because I want to offer this as a genuine help for you to improve your online marketing.

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