Learn Google Ads: Understanding Bidding Strategy & Getting The Best ROI

Maximum cost per view because that's what I set up the bidding as. I'm going to keep it at 10p, although it is quite aggressive, it does not mean that Google is going to charge me 10p. Usually, I will get charged 4p or 3p or something like that. But I want to be aggressive in my bids and once the impressions start to run and the ads start to show, I can slowly bring it down. Some people do it the opposite way, they'll start at a lower bid. When they don't get any impressions, then they slowly build it up, but that wastes quite a bit of time because you'll have to wait for the next day and see what's happening like this. Once my ads are approved, I'm going to get my ads shown. Okay, I've set everything up. Now you create your video ad, so you need to have your video set up on your YouTube channel to start with. I'm going to copy a URL from one of my videos from my channel, as soon as I paste it, I get that video over here and I'm looking at the skippable in-stream ad...

Now you click on the final URL where you want that person to go to when they click on the ad or that call to action. I'll just send them to my blog post, let's say I want to put this as the final URL, but for the display URL, you don't need to put up the whole URL. You can just put it up as sfdigital.co.uk because that's how it's going to show up over here. You don't want all that https or www, this is fine. If you've made an error, you're going to get one over here when you try to upload it.

YouTube is going to... let's try it. If you just try that. Once you click on to create a campaign it is going to show up as an ‘error’ that you made a mistake and you need to put up a display URL.

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