YouTube Video Ads Setup

How to set up a video campaign

Here at SF Digital, we are really passionate about video marketing and in this blog, you’ll get an intro into how to create a ‘video campaign’ and how to set up video ads.

Video ads are a great way of reaching your audience and engaging with them in a more human way and are really powerful on YouTube and all social media.

To manage and create campaigns you can use Google Ads and use the campaign called ‘Video’.

How to start

Before you start to build your video campaign and create ads, there are few things to think about first…

All your videos need to be YouTube hosted in order to make your video ad.

You will be using the ‘Video’ campaign type to create all of your Ads and Ad Groups. There are different types of video ad formats and bidding strategies to suit the goal that you have selected for your campaign.

There are a variety of reports at your disposal to support your video campaigns, video ads, and ad groups, some of which give you information on the ‘views’, ‘viewing rate’, and ‘earned actions’. Some of these benefits cannot be used with certain Google Ads.

You will need to create more than one ad group if you decide to run video discovery and in-streaming formats within one campaign.

If you want to have ads shown on partner sites and other display networks, consider using TrueView in-stream ads or out-stream ads.

You can only use one style of video ad format per ad group i.e.you have a choice between ‘skippable in-stream’, ‘video discovery’,’non-skippable in-stream’, ‘bumper’, or ‘out-stream’. And lastly, it’s not possible to utilize a ‘portfolio ‘bid strategy alongside your video campaign.

If you’d like to learn more about how to use online marketing strategies such as Google Ads or YouTube video marketing, make sure you check our blog regularly at www.sfdigital.co.uk/blog.

If you enjoyed this article, you may also like:

Join in YouTube Live stream every weekday at 1700 hrs. Set your reminder here

Comments

SEO for Attorneys: How to Rank Locally and Get Enquiries Every Week

Are you a skilled attorney, yet your phone isn’t ringing with new clients? Many law firms struggle to connect with their ideal local audience despite offering top-notch legal services. In today’s digital landscape, simply having a website isn’t enough; you need a robust strategy to ensure potential clients find you when they need legal help the most. What if you could consistently attract qualified leads right in your geographical area, turning online searches into tangible weekly enquiries? This comprehensive guide will demystify the world of SEO for attorneys, providing you with actionable strategies to dominate local search results. We’ll explore how to optimize your online presence, build authority, and convert browsers into paying clients. Prepare to transform your firm’s digital footprint and secure a steady stream of new business with effective law firm SEO. Unlocking Local Dominance: Essential SEO for Law Firms Why Local SEO is Crucial for Lawyers in a Competitive Ma...

The Customer Avatar Exercise That Makes Copywriting Almost Too Easy

What if there was a secret weapon that could make your marketing messages resonate so deeply, they almost felt telepathic? Imagine cutting through the noise and connecting directly with the hearts and minds of your perfect customers. This isn’t magic; it’s the power of understanding your ideal customer on a profound level. It’s a skill that can transform your copywriting from generic to genuinely irresistible, making sales almost automatic. Many small business owners and copywriters struggle, often hearing crickets despite hours of effort. Without understanding your audience, your words float aimlessly. The customer avatar exercise becomes your most potent marketing tool, simplifying persuasive writing. This guide demystifies the customer avatar , showing you how to build a detailed ideal client profile. It’s a fundamental shift in your marketing strategy. You’ll gain a framework to write copy that feels like a conversation, leading to stronger connections and improved...

Your Customers Aren’t Cold: Your Message Is: The Art of Authentic Connection

Imagine pouring your heart into a sales pitch, crafting the perfect email, or spending hours on a marketing campaign, only to be met with silence. Does it feel like your potential customers are simply “cold” or uninterested? What if their indifference isn’t a reflection of their buying intent, but rather a symptom of miscommunication? What if the problem isn’t them, but the way you’re speaking to them? This isn’t about blaming your efforts, but empowering them with a new perspective on customer engagement and effective communication. Understanding the Myth of the ‘Cold’ Customer The term “cold customer” is often a misnomer, a convenient label for when outreach isn’t yielding results. It implies a lack of interest, but often, this perceived coldness isn’t deep-seated rejection; it’s a superficial reaction to messaging that doesn’t resonate. For small business owners and non-technical readers, understanding this distinction transforms their entire approach to sales and marketing communic...

SF Digital Studios

Search This Blog