Learn Google Ads: Benefits Of Using Gmail Ad Campaigns

In today's session, I will be talking about and covering Gmail ads. Gmail sponsored ads are one of the... what do you call it? I should say the best-kept secret on the internet for marketing and advertising! It's a huge platform with over 1.5 billion users worldwide! So you can reach out to your audience at a fraction of the cost. Now what you need to remember is Gmail ads will only appear when somebody logs in to check their Gmail. And that is why it is such a brilliant platform, where you can reach the audience and we all use email pretty much, you know, many times a day. And you can reach this touchpoint multiple times during each day.

So, setting up and running and managing a Gmail ad campaign is pretty much the same way as you would run a video ad or a Google display ad, but only targeted to the Gmail platform. Now yesterday I had a bit of a problem with the location settings because it would not let me set up the location... all you do is go to your campaign and then to your setting and then you'll see that location over here. You must set up your location before you start running any...

Over here you find your location, so whether you want to run globally or to a national level or you enter your location or you go to your other location options, you can go in there, go to advanced search, and then you can either set up the locations or set up as a radius.

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