Learn Google Ads: Comparing Google Ads ROI To Other Ad Channels

If Google Ads are expensive but they're converting and Facebook Ads are cheaper and not converting then in my opinion, Facebook Ads are expensive because it's costing you money. It really doesn't matter about the cost, this is what I tell everybody, don't focus on the cost or I need to lower my costs. You try to focus on increasing the profitability of your campaigns, even if Google is charging you £100 a click and you are profitable, you shouldn't care really because you are getting more work and you are making money. It's not coming out of your pocket or out of your budget because whatever you are making, you then reinvest back into your campaigns and you keep on going and keep on scaling. This is how these campaigns work and that's the beauty of these ads.

What I do is video ads because very few people are doing and running video ads. I run them on YouTube, Facebook, Instagram, LinkedIn, and where else? Quora? No, not Quora. Quora is the only image. So five, one more channel is missing... but these big four, you have got to hit them because it's literally pennies and you put out your message, build up your brand and your messaging. No matter what industry or niche you're in, you can create a little video with your smartphone. And right now this is the perfect time my friends to reach out because we are all stuck indoors at home. You cannot go out to meet your customers. You cannot spend half an hour, 30 minutes, or 45 minutes over here with you guys.

My message is in front of my audience for pretty much forever until I delete this. I wouldn't have Facebook and Google comparing them, it's like comparing apples to oranges, they are both good and they both work, how you utilize these two platforms and channels to your advantage, it's up to you because most people either run on Facebook and not on Google or Google and not on Facebook run both and see what happens because every time somebody has come to your website, you pixel them in with the Facebook Pixel and then you remarket them all there.

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