Learn Google Ads: How To Set Bidding For Your Gmail Ads

If your ads don't get any impression, that means your bid is too low. And this question is asked many times “What should be my bid or the starting bid?” Well, it really depends obviously on your local currency, but as I'm in the UK, we have British pounds, so I'm going to keep it at 10p, and then I will see that potentially I can get weekly estimates for 1.1 million impressions based on your targeting settings, a daily budget of five pounds and a bid of 10p, 590 to almost 1200 clicks, average CPC, 3 pence to 6p. You cannot get this anywhere else, it is so low.

And here's why video ads, Gmail ads, GDN as well have got so much traffic that you've got to utilize and leverage this and don't need to have a big budget. So I'm good with that. Okay and then we go into creating our ads.

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