Learn Google Ads: How To Set Your Gmail Ads Budget

With regards to the budget estimation, it really is how long is a piece of string? Is it a local, national, or international campaign? Is it a search campaign, display video? And if you are targeting all these three channels, then you need to have separate budgets for that. Because of the search campaign, the cost per click is obviously going to be the most expensive. So with a budget and as I said earlier on in today's session, start small, test, see what's working, and then scale than you don't need to worry about it, but you need to have a starting point.

You can have no budget at all. So you go sit down with your client and explain to them, okay, how many clicks do they want or how many people do they want, per day on the website. So let's say if a click costs one pound or $1 per click and they want a hundred, then they need a hundred dollars a day budget. But if they only want 10, then it could be 10. So you do your keyword research and especially for the search campaign and then work backward and that will give you a starting point for your budget.

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