Learn Google Ads: Linking Google Ads To Google Analytics

In today's session, I'm going to go through some very costly Google ads mistakes, which many people make when running the campaigns.

The first biggest mistake is, these are not in any particular order, these are the 10 which I come across, which came to my mind as some of the worst or the costliest mistakes people make. When they start running Google ads campaigns, they don't link the analytics or the Google Analytics account to the Google Ads account. They have got to, both of them need to be linked in because the data will flow from Google Analytics into Google ads. You can get a tremendous amount of information, which you can't get in Google Ads.

To give you a little bit of an analogy - when you sit in the car to drive to your destination, the first thing you look at is the dashboard, whilst we are driving continuously, we keep an eye on the dashboard as to what speed we are going, how much fuel is left in the car? Are there any red lights or warning lights popping up or not? Without that dashboard it will be pretty difficult and dangerous to drive - if I was to blank that dashboard out for you, the same thing applies to Google Ads and analytics when they are not linked in together, you are pretty much flying blind. There is so much you can do with your campaigns with regards to audiences, event tracking conversions, remarketing lists, and so on, that you can do only in Google ads. You're kind of like, you've got one hand behind your back and trying to win the fight or the battle.

I would highly recommend that no matter which campaign you are running; be it branding, shopping, search video, always set up your Google Analytics account to your Google ads.

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