Learn Google Ads: Using Audiences For Remarketing Campaigns

If you go to the playlist for the YouTube lives, there is a very detailed explanation as to how we go about creating remarketing audiences. I would highly recommend that you, the first campaign you need to start is obviously the brand campaign and then the next one is remarketing because remarketing is, you are leaking away from your visitors to your website. They've already been to your website and you're letting them go without trying to get them back.

So remarketing, you can do ads, run ads on search, video, display, Gmail, Facebook, Instagram, LinkedIn, pretty much everywhere. So you’ve got to grab them whenever you can, once you have got an audience, but you can't remarket if you only have got a very small audience, you need to have a sizeable size, usually a few hundred for display and YouTube and for Google search you need to have a minimum of a thousand visitors to your website.

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