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Learn Google Ads: Using Negative Keywords To Make Your Budget Go Further


Will negative keywords work on a cost per click?

 ... It is on Google ads, so yes, absolutely this will stop your clicks and that's the whole idea of creating a big list of negative keywords, so your campaign when you start it you put them in place and it doesn't show your ads for these kinds of items. I'm just going to have a look at some other terms and see if I can find any different ones...

Over a period of time, these negative keywords are going to save you a fortune and not only save you money on your clicks, but it will also decrease your cost per conversion, increase your conversions and your ROI. Because if you are getting really good clicks from relevant people, then they are more likely to convert than someone who is looking for a car locksmith and they click on your ad, they call you and people will call you, even if you put in the ad, “we are not a car locksmith”, they will still click your ad and call you! And then they're going to speak to you, you say no I'm sorry we don't do it. So why invite somebody to click on your ads when you can't serve them or offer them that service?

Okay, Sandy, what you are saying is “Do negative keywords need money for applying them? Not at all, you can put in as many negative keywords as you like. So that's what I was saying earlier on if you want you can select all of these, the whole lot and then put them up as an exact match, phrase match, broad or broad modified, it really doesn't matter. What I tend to do is create will access or go into that negative keyword list and if there is a negative keyword that you don't want your ads to show then it will be applicable to all your ads and that's the easiest way to manage and look after your campaigns and your relevant keywords.

So, with negative keywords more is better because you will keep blocking out all the irrelevant negative keywords. Even if, let's say your keyword is a local locksmith and you have run it, you've tried everything with it and it's not performing, or it is too expensive, then you can put in as a negative keyword, then you tell your client or if it's your own company, that's fine. But if you're running for a client, you tell them to look, our average cost per conversion is $30, but this local locksmith keyword is around $200. I would recommend running this keyword so you can put it as a negative keyword. So for the future, it will not eat up your budget and your budget will then be available for the profitable and the good performing keywords.

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