Learn Google Ads: Using Negative Keywords In Campaigns

Okay, the next one is the use of negative keywords. I see a lot of accounts that don't have negative keywords. To stop any wastage you've got to set up your negative keyword list and use them properly on a very regular basis. It's not just a case of putting your list of negative keywords in your campaign and forgetting about it. What you need to do is to regularly go into your search credit report and see which keywords triggered your ads. If you find any irrelevant keywords in that, pop them across as negative keywords. This is kind of like your weekly or monthly check, I won't say monthly, but at least once a week, you need to look there again, it's dependent on how small or big the account is.

If your account is fairly small, what I mean by smaller is, let's say you're spending £10 a day, then it's fairly small compared to if he was spending thousands of pounds a day, you will have a lot more data in there, then perhaps you may need to look at it on a very regular basis. The other mistake, which I also see a lot of advertisers make, is the default negative keyword match type is exact, you don't want to do that because it will only drag out that exact match keyword. So you can either put it in as a broad or phrase. I personally use phrase matches, that gives me a fair amount of control over what keywords will trigger or what search terms will trigger my ads or not.

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