...Today I'm going to be talking about our video marketing system, how we create content, how we get the ideas for the content, how we manage the content, the workflow, pretty much everything...
Now, the biggest problem and challenge is how to get ideas for your content. After a few days, you might find that, Oh, I don't have anything to talk about. There are so many ideas you can get from the internet. So we don't want to reinvent the wheel and wrack our brain. Why not create content for what people are asking about? So my favorite and the best place to go is Quora. Quora is the internet's hidden jewel where you can find lots of questions that people are asking. So if I go to Google ads, I will find all these questions being asked by people.
You will see replies by other influencers or other people who want to put themselves out there as an expert in their niche…... There's so much content over here on every topic. You can imagine there is everything here. It's a huge, huge site. So that's where I will find my content. First of all, then I can start talking about it by creating a Q and A like I've done before, or I'm doing it right now as well... I start to get emails from my email list or people who know me and ask me questions, I can answer. But if you don't have any questions to start with you go here and ask questions...
I also use Quora for online marketing and ads.
...Now, after it has been put up, then what we also do is we'll put up a tweet, especially on Twitter, because there's so much noise out there. You have got to keep putting it up, but the problem most people have is you don't have the content. We have the opposite problem. We've got so much content now that it’s unbelievable. I'll give you a very quick example of, so this session or this video, which will end up being about what, 20 minutes long or something like that, this is going to go on YouTube as a full video, but then we download it and chop it into smaller videos and create multiple videos out of it to create more content. You can do the same thing, you can create a 60-second video or three-minute videos or, or whatever, then you are going to create a lot of content for yourself.
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