Learn Google Ads: How To Set Up Conversion Tracking On A Landing Page Using Unbounce

To set up your conversion tracking, all you need to do is to go into your Java script, I always use Google tag manager. So you can do that quite easily. You can have two types of tags for the tag manager. One goes in the head and one goes in the body. So you save it and then do the same thing again…. So when somebody fills in over here, the form, they go to the thank you page. Let's start with this one first.

At the moment I have not split tested it yet because I've just set it up. Once I know that everything is working fine, then you can see, then I can see that I don't need to make the changes on both of the pages. So I let it run for a few visitors. Now, three visitors have already been here, two have converted. And then it will show you a conversion rate. Obviously, it's very high right now, so that will drop down over a period of time, but you want to keep that conversion rate as high as possible, obviously.

So I want to go into the edit button, Okay. So now you can see, this is an image box. I dragged it over here and import it or upload the Google ads logo, text box type in the text, video, the form and then over here, the form confirmation on the right-hand side…. I've got the form in here with the URL for the thank you page, the button and the arrow, ‘respect your privacy’ text. Then I've got one more section over here where I've got my headline. So you just keep dragging these in, icons, you can drag on. I've got my social proof under the section you drop in.

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