Learn Google Ads: Discovery Campaigns

Why do we need to set up all these goals? The time on site, a number of pages visited video views, those kinds of micro-goals, those little touchpoints where visitors haven't converted yet, but they are interested in you and your message or your product or services. This is where these discovery campaigns on Google Ads come into place. These are aimed at, just like the name suggests, is for people to discover you. The only way you'll be able to sell to somebody is if somebody, first of all, knows you, likes you and then trusts you...Discovery campaigns, video ads, display ads, these are all types of ads, which will take you out to the world.

So, the first thing we do is we set up these campaigns and what you need to do, how you want to do it, we'll do this in Google Ads….So let's go into our account...Now I've got various campaigns running at the moment. What I've done is I've gone in and put in the last six months' worth of data, so it's not a very small dataset, right? …. I have now got two ad groups in here. So those of you who have viewed my video or any of my videos on YouTube and also my website visitors. I have separated them out so that I can see very easily and clearly what's happening. Now, you may wonder that I'm getting a lot of conversions and the cost per conversion is literally pennies. You might think oh I'm a Google Ads God, well, I am, but not quite!!! You should not get misled by this because this doesn't mean anything until you don't know what I am tracking.

Unfortunately, a lot of marketers use this data to mislead other people. They show these accounts and Photoshop screenshots, and so on, that look, you know, I'm getting leads at $1 or 50 cents or whatever. I cannot say that I'm getting conversions at 4 cents. It's because this is what you want to do - it's my conversion. What is my conversion action? What am I tracking? If you remember in my previous sessions where I talked about the top of the funnel traffic, this is my top of the funnel traffic.

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