Learn Google: Ads Getting Conversions: Data-Driven Decisions

Giving up too easily and too quickly, now, I was having a conversation with somebody where we run a campaign for about two weeks or so, it's a brand new account, a brand new website, pretty much everything is new, we don't have any data and we had a handful of conversions, but not that much to really scale up the campaigns.

What is your expectation? When you are starting a campaign, I know you want conversions, you want leads, you want sales, but you need to be realistic because it's like setting up a brand new business, you're going out from day one cold calling or knocking on doors and getting new businesses. It won't happen just like that, you go to business, networking events, you go on and on and on. Why? Because if you do, if you go to these events consistently and show your face, you are going to get the work. But if you go once a week or once a month and then you think, well, I did not get any work from an event I'm going to stop going. Then, obviously, you won't get anything and this is what happens, which is good news for you because your competitors are making this mistake.

They will run these ads for 30 days and come to the conclusion that Google, Facebook, Twitter, all these online ads are a waste of time, it's a con, I'm wasting my money and I'm not getting anything. It's because what you need to do is when you don't have any data or conversions, you need to buy this ad intelligence, we are buying this intelligence, we are not wasting money! Once we have data in the account, then we can see what worked, what didn't work, and then you can decide how to go forward.

So things which are not working, keep cutting them off or reducing them, the things which are working or you can see that they are heading in the right direction, start to optimize towards those keywords or those ads, etc don't give up! It's not so easy these days that you switch on the tap and the leads and the sales are going to be flowing instantly. Quite often, it does work straight off the bat, but many times it will not. So you have got to keep going, keep changing, keep testing, keep tweaking and you will start to get the results.

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