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Learn Google Ads: How To Add Forms To A Landing Page Using Unbounce


So if you want to build from the background, you need to have some kind of an idea as to what you want to do. I'm going to color this light grey or whatever color you like. Then I'm going to drag a little form on there, then you have got all of your custom fields or your predefined, I want to do first name and email, this is a required field so I check that box. I can make it optional or required, both of them are fine.  Make it a little bit wider and I can also make that form a bit nice and to the width of the field so it looks neat and clean. I can then change the button color to whatever you want.

If you want green, you can put in green, if you want to change the text buttons or let's say, get started. Now, I want a little headline over here, I'll drag the text box, the font is too big so I'll change that, it is fairly easy and straightforward, this is what I love about Unbounce, it is simple to use…unbounce has got a lot of images and royalty-free images in here. I could do something like that. I like these, these ones, this arrow pointing down, make it a little bit bigger like that. And the next one I want to do here ‘we always respect your privacy’. I don't want this as bold, keep it nice and simple and small.

Now when you have a form, you can have lots of different options available. What you want to do when somebody fills in that form, you show a little form or a confirmation popup, which I personally don't like, or you can send them to a thank you page, which I always set up because on the thank you page, you can do a lot more. You can also upsell, give a different offer, a coupon code, or ask them to take another call to action, like subscribe to my YouTube channel or like my Facebook page. I'm not a big fan of confirmation dialogue boxes, because if for any reason, if you're tracking or your tags are not firing, then we can check it quite easily on the thank you page on the popup, it just takes a little bit longer.

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