Learn Google Ads: Impressions: Setting Bidding To Get Impression

I'm running Google ads only three days back, I am not getting any impressions and the quality score is zero”. Well, the quality score will be zero because Google hasn't got any data and the system hasn't adjusted as to what's happening! So I wouldn’t worry too much about the quality score. The lack of impression means that your bids are too low. You need to keep bidding up, at least if you want to get started very quickly, whatever you are bidding right now, you multiply it by three. I know you might freak out and say, “Oh, I don't want to spend too much”, but then you will have this frustration of not getting any. So let's say you are spending your bidding $5 right now, I would go to $15 and see what happens. Even if I don't get any impressions, I'll go to $25 and so on until the impressions happen, even if you go $30 or $40, for call ads, it's quite normal.

They are the most expensive clicks, but the most converting ones as well. It does not mean that Google is going to charge you what you are bidding, it really depends on the level of competition and your ad rank, so bid up once you start to see the impressions and not the clicks, this means when these people see your ad, they don't like it. Change your ad text, and then keep trying until you start to get the click. Once you get the click, obviously then the ball is in your court, somebody is on the phone to you, you have got to make sure that you convert them and the Google ads have done the job. Now, if you are not getting good quality leads, that means your keywords are too broad, then you look at your keywords.

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