Learn Google Ads: Setting Up Multiple Ads, Videos Or Images

The next one is I see in many ad groups that there is only one ad written or one video or one image ad. Make a variation of these ads, make multiple ads, write it down, think about what you want to put in that message using different headlines, different descriptions, and then test them to see which one is getting the most click-throughs. If you don't test it, you will not know how much cash you are leaving on the table for your competitors to take away. The same thing with the videos, if you are creating videos put a different message maybe.

I mean simple things like changing your top or your shirt and seeing which one - a white shirt compared to a black shirt, which one is getting the most clicks or conversions. The hook which you have, what is your offer? Change the way you say it, shoot one video indoors, another one outdoors. I mean, with your smartphone, you can do this very quickly and easily at pretty much zero cost. So why wouldn't you split test these and see which one is working and which one isn't working? So, always put in multiple ads in your ad groups.

If you enjoyed this article, you may also like:

Join in YouTube Live stream every weekday at 1700 hrs. Set your reminder here

Comments

SEO for Attorneys: How to Rank Locally and Get Enquiries Every Week

Are you a skilled attorney, yet your phone isn’t ringing with new clients? Many law firms struggle to connect with their ideal local audience despite offering top-notch legal services. In today’s digital landscape, simply having a website isn’t enough; you need a robust strategy to ensure potential clients find you when they need legal help the most. What if you could consistently attract qualified leads right in your geographical area, turning online searches into tangible weekly enquiries? This comprehensive guide will demystify the world of SEO for attorneys, providing you with actionable strategies to dominate local search results. We’ll explore how to optimize your online presence, build authority, and convert browsers into paying clients. Prepare to transform your firm’s digital footprint and secure a steady stream of new business with effective law firm SEO. Unlocking Local Dominance: Essential SEO for Law Firms Why Local SEO is Crucial for Lawyers in a Competitive Ma...

The Customer Avatar Exercise That Makes Copywriting Almost Too Easy

What if there was a secret weapon that could make your marketing messages resonate so deeply, they almost felt telepathic? Imagine cutting through the noise and connecting directly with the hearts and minds of your perfect customers. This isn’t magic; it’s the power of understanding your ideal customer on a profound level. It’s a skill that can transform your copywriting from generic to genuinely irresistible, making sales almost automatic. Many small business owners and copywriters struggle, often hearing crickets despite hours of effort. Without understanding your audience, your words float aimlessly. The customer avatar exercise becomes your most potent marketing tool, simplifying persuasive writing. This guide demystifies the customer avatar , showing you how to build a detailed ideal client profile. It’s a fundamental shift in your marketing strategy. You’ll gain a framework to write copy that feels like a conversation, leading to stronger connections and improved...

Your Customers Aren’t Cold: Your Message Is: The Art of Authentic Connection

Imagine pouring your heart into a sales pitch, crafting the perfect email, or spending hours on a marketing campaign, only to be met with silence. Does it feel like your potential customers are simply “cold” or uninterested? What if their indifference isn’t a reflection of their buying intent, but rather a symptom of miscommunication? What if the problem isn’t them, but the way you’re speaking to them? This isn’t about blaming your efforts, but empowering them with a new perspective on customer engagement and effective communication. Understanding the Myth of the ‘Cold’ Customer The term “cold customer” is often a misnomer, a convenient label for when outreach isn’t yielding results. It implies a lack of interest, but often, this perceived coldness isn’t deep-seated rejection; it’s a superficial reaction to messaging that doesn’t resonate. For small business owners and non-technical readers, understanding this distinction transforms their entire approach to sales and marketing communic...

SF Digital Studios

Search This Blog