Learn Google Ads: Why You Should Always Bid On Your Brand

I am often told why should I bid on my brand? Why should I waste my money and clicks on my brand campaign? Because, If somebody searches my company name at the top of Google page one. Well, your competitors will always be above you. If they are bidding on your name or your brand, you can do the same thing to your competitors. If you have got local or direct competitors, you can absolutely bid on their name because if they are not running a brand campaign, then your name or your ad will be above theirs because the organic rankings are way down the page.

You know, you got your four ads then the Google maps, and then the organic comes up, especially on the mobile, it is way down, nobody scrolls down to the bottom, all they do is look at the top and they see, or don't see, and they'll click whichever. If they see something different or attractive, then they're going to click and come, competitive campaigns are sometimes extremely profitable because you have legally stolen somebody else's traffic and brand...If a brand is a trademark you cannot use that trademark in your ads, that is not allowed in Google.

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