Skip to main content

Learn Google Analytics: How To Track Website Visitors

 


Now, if someone stayed on my site for 10 seconds, that does not convert into a dollar value or a pound value that they haven't purchased anything from me, but they are valuable to me because I need to make sure that, they, I can attribute or target those audiences again, those who are the most engaged.  How do I find that? By putting a value for each of these actions which a visitor takes on my website. So for example, if somebody stays on my site for 10 seconds, I give them a one value point, this is not a currency value, it is just a point scoring system so that I can see which one is better. Another one comes in and stays for 30 seconds, I give it to 60 seconds or more, I give it a four value point.

You can do your scoring system, do whatever you like, but I tend to do it like this. Pages per session, two or more pages, 1 point, 3 or more, two points, four or more for four points. Video view, the same one, two, and four. You can do the same thing with a scroll. If somebody scrolls down 25%, 50%, 75 or a hundred, you can give the points and so on. Let's see, what have we got as the most value out of this lot. So I've got three different visitors to my website: Mr. Orange, Mr. Green, and Mr. Pink, right? So if this is one, one plus two is three and four, right? So they stayed on the site for 10 seconds, I give it one point, plus they went on three or more pages - two points. They also viewed the video, 75%, 4 points, 6 to 7, right? Mr. or Mrs. Green or Ms. Green, whichever, do plus one plus two, Mr. Pink or Ms. Pink, four plus four plus one. Now, I can see straight away, see, I want to make this a bit bigger for you guys. So you can say from here that out of these three visitors to my site, this group of people, or this kind of person is the most valuable to me. So when I'm setting up a remarketing audience, I can target them the most aggressively. So let's say I'm setting up a remarketing campaign, just make this a bit smaller.

Okay, so if I were to remarket to this audience, let's keep it simple, this is how I would do that. So I will bid the least amount for the least engaged, then increase the bid for this lot. And then I'm going to bid the most aggressively for this lot. So you don't waste your money and budget on the least engaged, but still, they are engaged, they're visiting your website. They just didn't quite stay on for longer or take the actions you wanted them to take. And this is how we set up all these goals and set up our remarketing by increasing our probability of conversions by setting up remarketing campaigns like this.

If you enjoyed this article, you may also like:

Join in YouTube Live stream every weekday at 1700 hrs. Set your reminder here

Labels:

Comments

Post a Comment

Popular posts from this blog

The Fastest Way To Scale Your Google Ads Campaigns (Without Losing Money)

Google Ads can feel like a high-stakes casino. You’re trying to win big, but one wrong move and your budget vanishes faster than a free pizza at a tech conference. The dream is to scale your campaigns, reach more people, and see those conversions roll in. But the nightmare? Spending more and getting less. So, how do you put your  Google Ads campaigns  into hyper-growth mode without burning a hole in your wallet? It’s not about magic tricks or secret algorithms. It’s about smart, calculated steps that build on what’s already working. Stop Chasing Shiny Objects – Look at Your Data Before you even think about adding new keywords or expanding to  new audiences , take a deep breath and look at what you already have. Your existing campaigns are a goldmine of information, if only you bother to dig. Which keywords are bringing in conversions?  I’m not talking about clicks here. I’m talking about actual sales, leads, sign-ups – whatever your goal is. If a ke...
Post a Comment
Read more

What Is A Key Benefit Of Smart Display Campaigns?

You’ve probably heard about  Smart Display campaigns  if you’re running online ads. They are one of the easiest ways to get your ads in front of the right audience without spending hours tweaking settings. Simplicity At Its Best One of the biggest benefits of Smart Display campaigns is how simple they are to set up. Unlike traditional display campaigns, where you have to choose targeting, bids, and ad placements manually, Smart Display campaigns do all the hard work for you. Automation That Works For You Google’s machine learning takes over and ensures your ads are shown to the right people at the right time. It automatically adjusts bids, selects the best placements, and optimises your campaign for better performance. This means you can focus on your overall marketing strategy while the system fine-tunes your ads in the background. No Technical Expertise Needed Not everyone is an expert in digital advertising, and that’s okay! With Smart Display campaigns...
Post a Comment
Read more

Google Ads Hacks: What The Pros Don’t Want You To Know

Ever felt like Google Ads is a hack club with a bouncer named “Algorithm” and you’re stuck outside, peering through the velvet rope? You’re not alone. Many businesses, big and small, grapple with the complexities of Google Ads, often feeling like they’re pouring money into a black hole. The “pros” – those agencies and consultants who manage huge budgets – often talk a good game, but some of their “hacks” aren’t hacks at all, just common-sense practices they’ve refined. But what if I told you there are some things the pros might not explicitly tell you, not because they’re malicious, but because it challenges the mystique they’ve built around their expertise? These aren’t shady tricks, mind you, but rather fundamental insights that can shift your perspective and empower you to take back control of your ad spend. Let’s pull back the curtain a bit. Hack #1: Your “Quality Score” Isn’t Just About Your Keywords You’ve probably heard about  Quality Score . Google tell...
Post a Comment
Read more