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Google Ads Tip: Keyword Match Types

In today's session, I'll be covering Google Ads, keyword match types as to what they are, which ones you need to use, and how to use them...Let's start with the ‘match types’. There are a few match types for Google Ads, depending on the goal of your campaign, you need to use them pretty wisely so that you don't end up wasting a lot of your budget and targeting the wrong match. The keyword match type will result in frustration as well as the campaign’s not performing properly for you. So what you need to do is to get started with choosing obviously your keyword list, first of all, and then allocating which match type you want to go with. So there are a few of them.

The first one I'll start off with is the exact match keyword. Exact match as the name suggests is exact, but with recent changes in Google Ads exact match its not an exact match anymore. It used to be where Google will show the key, your ads for a search term, which exactly matched your keyword. But now it will also show your ads to super relevant or similar keywords to your keyword. So the way to put up your exact match keyword and make a keyword into an exact match is you need to put in a square bracket and then put your keyword inside that square bracket. And that means that this is an exact match keyword.

When do you want to use them? You want to use them pretty much all the time. If you are limited by budget especially, and you don't have a big budget, you want to make sure that your campaign is structured extremely tightly.  Using exact match keywords will result in your Ads being sure to match super relevant keywords. 

Then we have...phrase and phrase match is within your keyword, in fact, is within your quotation marks. So I'm going to explain when these are, your ads will show up and when it will not show up in a bit, but I just want to show you how to set these up first.

Then we have a broad modified or broad modifier. Somebody, some people say modified or modifier, but it's the same thing. So then all you do is put in a plus sign in front of your keyword. You don't want to have a space between the plus and the keyword, right, that's the wrong way. You must have a plus and straight away the keyword, but if you're term or the keyword is made up of two or more, then you put a space in like you would, and then put in that keyword again and so on, but you never have a space between the plus and that word next to it, straight away.

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