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Google Ads Tutorial 2020: Google Ads Account Suspended: Dynamic Search Ads and Search Ads

How can we avoid getting suspended for circumventing policy? My ad account was suspended for that.

You need to look at the Google terms and policies. You must be running a campaign that goes against that. And that's why your account is getting suspended. I cannot answer that for you because I don't know what kind of ads you were running or what are the keywords. Some things are prohibited and Google, which you cannot run in. If you are running those types of ads, then you will get shut down. So I'm sorry, I can't answer that. You will need to speak to Google about it. And if you find that you are not, you know breaking any rules and you are not violating any of the terms or policies, then you can put in a request for it to be reviewed and they will review it. And if it's all well and good, they will restart your campaign.

“is it possible to run both DSA and search ads in the same campaign? If yes, how long we have to continue with DSA, as you said, some of the benefits, like we will find new search terms, negative keywords. Can you please explain what more analysis can be done with the live DSA campaign?”

Okay, great question. I would keep them separate. Absolutely. Right. So first of all, you give your DSA campaign and ads in a separate campaign and you keep it running and see what's happening. If you are finding that it is spending a lot of your budget and you are not getting the results, then you reduce the beds. So you're, you're telling Google, look, I'm willing to pay so much. If you want to give me the impression, give it to me. Or if you can't, then you won't get any. So you keep on running these and you are going to find a lot of new search terms, which are being searched on the new ones, which are being searched on a new basis every day, about 15 to 20% on new search terms and DSA ads or campaigns are great at finding those new terms, which we don't know about.

And you'll be the first one to see, ah, you know, what people are searching for these types of keywords and search term queries. So you might as well start putting those in, in your search campaign because that search campaign will bid a bit more aggressively than the DSA. And you are more likely to win the auction from that campaign. So I would say absolutely, keep it separate and then let it run. And if you find that the DSA campaign is not performing as it should then keep it live for finding new search terms.

So how much does it take until we start getting the revenue from Google AdSense?

I don't get involved with Google AdSense a lot, but I believe they pay on a 30-day monthly basis. So that's when you start to get the revenue from Google AdSense. If in the beginning, I do not get any revenue till the end of the month the amount from the maximum budget will be charged at the end of the month. I'm not sure what your, what your question is. Google will not charge you for anything because you are placing ads on your website. You are not running ads to it. So I'm really not sure what you are asking over here, but if you want to re-send it across to me, then I'll be happy to have a look at it.

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